Maddie Michalik

Maddie Michalik is the senior editor at the Toy Insider, where she reports on news, trends, and writes weekly product reviews. She travels to TV stations throughout the U.S. and Canada to show off her favorite products on TV! Maddie is also the editor-in-chief of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings. Her love for consuming media is surpassed only by her love creating it, and she truly believes that the world would be a better place if everyone just played with a toy for 15 minutes a day. You can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for a The Lego Movie threequel to come out. For more of her antics, follow Maddie on Twitter and Instagram @MaddieMichalik.

Sport Hilarious Chipmunk Cheeks in Hide ‘N Cheek

Ready or nut, it’s time to play!

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Join Us for Our #RickyZoom Party on Twitter: May 14!

Let’s zoom out! Win Ricky Zoom prizes all week long from Entertainment One!

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Go for a Ride in Wheelford with ‘Ricky Zoom Let’s Zoom Out’

Kids will have a wheely good time watching their favorite “Ricky Zoom” episodes!

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FOAMO Brings the Foam Party Home for the Ultimate Day Outside

Turn your backyard into an instant foam party!

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Get Ready to Duel with Tacocat Spelled Backwards

It’s a lil’ board game with a cat who is also a taco.

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Join Us for Our #VIPPets Party on Twitter: March 26!

Long hair, don’t care! Win fabulous VIP Pets prizes all week long from IMC Toys!

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Discover and Style the VIP Pets Mini Fans

These tiny collectibles seriously have hair for days.

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Order Up Some Creativity with TWEE Sidewalk Chalk

This sidewalk chalk is almost too pretty to play with.

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2021 First-Look Toy Trends: It’s Easy Being Green

Life without plastic, it’s fantastic! In 2021, manufacturers are coming out with more toys and games that are eco-friendly, recyclable, and sustainable.

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