Zuru Launches 5 Surprise Next Month

Zuru launches 5 Surprise, a new blind bag capsule toy at Walmart and other retailers nationwide in April. The toy combines unboxing with the thrill of collectible toys. Each capsule features five sealed segments hiding… read more

Collect All of the Fierce Mysticons Action Figures

Representation matters, especially in toys. Mysticons Basic Action Figures, from Playmates Toys, join the likes of IAmElemental with strong, independent, and realistic-looking characters for kids. It’s not about girls wanting to play with traditionally “boy”… read more

Express All the Feels with Mighty Muggs

Your favorite heroes and villains are now going through major mood swings. Mighty Muggs, from Hasbro, puts a new spin on collectibles. Each of these 4-inch figures has a new push-and-turn head feature that instantly… read more

Toys “R” Us Reportedly to Close Another 200 Stores

Toys “R” Us will close an additional 200 stores and lay off corporate staff, according to a report from The Wall Street Journal. The report follows last month’s court document filings for the retailer to close 182 of its… read more

Fingerlings and L.O.L. Surprise Named Toys of The Year

The Toy Association announced the 18th annual Toy of the Year Award (TOTY) winners and inducted two industry veterans into the Toy Industry Hall of Fame, with proceeds from the awards program and event supporting The Toy Foundation. The event… read more