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Maddie Michalik

Maddie Michalik is the senior editor at the Toy Insider, where she reports on news, trends, and writes weekly product reviews. She travels to TV stations throughout the U.S. and Canada to show off her favorite products on TV! Maddie is also the managing editor of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings. Her love for consuming media is surpassed only by her love creating it, and she truly believes that the world would be a better place if everyone just played with a toy for 15 minutes a day. You can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for a The Lego Movie threequel to come out. For more of her antics, follow Maddie on Twitter and Instagram @MaddieMichalik.

Make a Cup o’ Crafts with Craftaccino

I can’t believe it’s not coffee! Kids can make three totally fabulous unicorned-themed projects with this kit.

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X-Shot Fast-Fill Epic and Mini Take Water Blastin’ to the Next Level

Up your game and drench the competition with these blasters.

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Race into Our #RickyZoomToyBoom Twitter Party on March 13!

Ready, set, zoom! You can win these NEW Ricky Zoom toys from Entertainment One!

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Mix & Mash YoBucket 3D Goosh Adds a New Layer to Slime

Traditional slime play goes to a whole new dimension with the Mix & Mash YoBucket 3D Goosh.

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Stay Warm and Cozy with Hug-A-Pets

Who loves hugs? Hug-A-Pet does!

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Join Our #RyansPlaydateParty Twitter Party on Dec. 6!

Who can it be now? It’s a mystery! You can win these NEW Ryan’s Mystery Playdate prizes, from Just Play!

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Be the Star of Ryan’s Mystery Playdate with the Ultra Mystery Box

Who can it be now? It’s a mystery!

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Let It Fly Is an Exciting 1-on-1 Challenge

Dodging flies like it’s nobody’s business.

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Become a Junior Flier with the Disney Junior T.O.T.S. Nursery Headquarters Playset

Kids can join the Tiny Ones Transport Service with this play set!

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Win Prizes at Our #BJsHolidayToys Twitter Party on Oct. 18!

Learn all about some exclusive toys with EXTRA value that you can only find at BJ’s Wholesale!

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