We’re getting ready to celebrate #NationalSuperheroDay during our Twitter Party, sponsored by SnapToys, on Thursday, May 24 from 11 a.m.-12 p.m. EST. Join us for an hour full of eco-friendly fun, trivia, and giveaways! BiOBUDDi, from… read more
Build a Better Tomorrow with Our #BiOBUDDi Twitter Party on May 24!
SPONSORED
BiOBUDDi Champions Eco Friendly, Sustainable Play
SPONSORED
With more global efforts to live in a more sustainable world, giving your kids a toy that you feel good about letting them play with matters. BiOBUDDi is a 100-percent recyclable line of building blocks made… read more
Everything You Need to Know About New Fingerlings Series
Ladies and gents, get ready to go bananas because the Fingerlings crew is making its way to a screen near you! The Fingerlings craze continues with entertainment content based on the toys from WowWee. The… read more
Adopt Pets For the First Time in Game of Life: Pet Edition
How do you make anything better? You add precious furry friends into the mix! Finally—cute little cat and dog pegs can join your brightly colored car as you journey through the game board in the… read more
Save Sprinkleton with Quick Wits in Monster Match
Oh, no! Monsters have come to the town of Sprinkleton, and they’re eating all of the doughnuts! It’s up to us—or you and up to five other players—to catch these bakery bandits. Monster Match, from North… read more
Put Your Crime-Fighting PJs on During Our #NationalSuperheroDay Twitter Party on April 27!
SPONSORED
Shout hooray! We’re getting ready to celebrate #NationalSuperheroDay during our Twitter Party, sponsored by Entertainment One, on Friday, April 27 from 11 a.m.-12 p.m. EST. Join us for an hour full of crime-fighting fun, trivia, and… read more
Your Inbox Is About to Get a Lot More SUPER with PJ Masks
PJ Masks is giving you and your little hero a whole new reason to shout hooray when you open your email. Let’s get real, there are only so many stories you can read, songs you… read more
American Girl Gets a Musical
Get ready to rock your hearts out with your favorite American Girl dolls! American Girl, a subsidiary of Mattel Inc., partnered with Mills Entertainment, to launch American Girl Live. The new musical production, inspired by the popular… read more
Crack the Case with Detective Pikachu
A grumpy, coffee-drinking Pikachu is everything I didn’t know I needed in my life until it was sitting right in my hands. Detective Pikachu, designed for the Nintendo DS family of consoles, gives players the satisfaction—more… read more
Make a Big Splash with Pool Party
Summer—the best season of the year—is almost here! Picture weekend barbecues, family vacations, and roasting s’mores on a bonfire. Now, grab your bathing suit, floaties, and goggles, because we’re all invited to a pool party!… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
