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Maddie Michalik

Maddie Michalik is the senior editor at the Toy Insider, where she reports on news, trends, and writes weekly product reviews. She travels to TV stations throughout the U.S. and Canada to show off her favorite products on TV! Maddie is also the editor-in-chief of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings. Her love for consuming media is surpassed only by her love creating it, and she truly believes that the world would be a better place if everyone just played with a toy for 15 minutes a day. You can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for a The Lego Movie threequel to come out. For more of her antics, follow Maddie on Twitter and Instagram @MaddieMichalik.

Build a Wintry Home with the Magformers Penguin Cube House Set

This magnetic construction set is the perfect starter kit for young builders!

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Bounce the Day Away with Hip Hoppers

These toys inflate to a BIG amount of fun.

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Think Fast! GibGab Challenges Players’ Memory Skills

This fast-paced game tests you to just spit out an answer as fast as you can!

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Take Kindness Wherever You Go with the Care Bears Cheer Bear Buddy

This plush is one of the most cheerful accessories!

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Become an Explorer with the Ryan’s World Lost City Adventures Mega Adventure Chest

It’s time to go on a deep-sea adventure with the characters from Ryan’s World!

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Pebble Gear Gives Kids — and Parents — the Tech They Want

These kids-safe tablets are here just in time for the holiday season!

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Join Us for Our #BluesCluesParty on Twitter: Dec. 3!

Follow the paw print toward Blue’s Clues & You prizes all week long from Just Play!

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Skidoo Into Playtime with Blue’s Clues & You! Toys from Just Play

All of the clues point to these toys as the ones topping kids’ wish lists this year!

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30 Top Toys and Gifts for the 4-Year-Old in Your Life

Win the holidays with these awesome toys for 4-year-old kids!

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Dive into Playtime with this New SlimySand Compound

This compound molds both in and out of water!

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