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Maddie Michalik

Maddie Michalik is the senior editor at the Toy Insider, where she reports on news, trends, and writes weekly product reviews. She travels to TV stations throughout the U.S. and Canada to show off her favorite products on TV! Maddie is also the managing editor of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings. Her love for consuming media is surpassed only by her love creating it, and she truly believes that the world would be a better place if everyone just played with a toy for 15 minutes a day. You can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for a The Lego Movie threequel to come out. For more of her antics, follow Maddie on Twitter and Instagram @MaddieMichalik.

Bling It On with Horizon Group’s L.O.L. Surprise! Activity Books

Learn how to design each of these glamazons’ lewks!

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I Dig Monsters Gives You Fun Feels and Cool Reveals

Anything is popsicle with I Dig Monsters.

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Ready to Ride? WIN New Bikes from Dynacraft!

There are so many chances to win a Hot Wheels or a Barbie bike!

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Put the Pedal to the Pavement with New Dynacraft Bikes

Kids can be the coolest kids on the block with these new bikes.

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It’s Time to Be a Hero with these PJ Masks Playsets and Vehicles

Grab your PJs and go into the night to save the day with these new PJ Masks toys!

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Stomp and Roar Into Our #GigantosaurusTheGame Twitter Party on April 24!

Have an enormously good time while you play to win this new Gigantosaurus game from Outright Games!

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Mega’s Free Recycling Program Gives New Life to Old Toys

Send in your Mega blocks and bricks to be recycled!

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Register Now for the Young Inventor Challenge!

A global pandemic can’t — and won’t — stop kids’ creative minds.

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Secure the Asset! Baby Yoda Build-A-Bear Is Available Now

You can pay the bounty for The Child right now.

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This Robot Will Help Teach Health and Wellness to Kids

The Roybi Robot’s new companion will coach kids on health and self-care practices.

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