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Marissa DiBartolo

Marissa DiBartolo is the editor-in-chief of Adventure Publishing Group. She manages all digital and social media content for the Toy Insider and the Pop Insider, and she contributes feature articles to leading trade magazine The Toy Book. A board game fanatic and professional toy reviewer, Marissa has been featured on the TODAY Show, the Steve Harvey Show, ABC World News Now, Fox and Friends, and more! She spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter @thattoygirl.

Shimmeez Are Sparkling, Sequin-Flip Perfection

🎤Shimmy, shimmy cocoa what, listen to me now. 🎤 Shimmeez, from Beverly Hills Teddy Bear Co., are the two-toned sequin plush of our dreams. Shimmeez fuse super soft and adorable plush pals with tactile sequin… read more

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Go on a Jungle Adventure with the Safari Learning Station

Hey babe, take a crawl on the wild side. LeapFrog’s new Safari Learning Station is an interactive play station that will teach kids animals, colors, numbers, shapes, and more. Fully packed with educational fun, this… read more

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Go! Go! Into Fun with Go! Go! Smart Wheels Twitter Party: Aug. 30

Honk, honk! Beep, beep! Join us for a #GoGoSmartWheels Twitter Party on Thursday, August 30! We’re riding in style with VTech this week, as we give YOU the chance to learn about and WIN the… read more

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Embark on an Exciting Police Chase with New Go! Go! Smart Wheels Set

VTech‘s incredible line of Go! Go! Smart Wheels sets expands this year with more track building, car racing fun. With the Go! Go! Smart Wheels Launch & Chase Police Tower, kids ages 1 and up… read more

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With Chow Crown, Victory Is Sweet—or Salty

All good game nights have snacks, but with Chow Crown, the snacks are part of the game. Sign me up. Hasbro takes eating competitions to a new, super fun level with this tasty party game.… read more

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The Toy Insider’s Seventh Annual HoliDAY of Play Event!

The Toy Insider will host the seventh annual HoliDAY of Play event on Thursday, Sept. 20, during which 150 members of the press will meet face-to-face with some of the top companies in the toy… read more

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Leap into Educational Fun in Our #LeapFrog Twitter Party: August 3!

Get ready for a morning of learning fun during our #LeapFrog Twitter Party, sponsored by LeapFrog, on Friday, August 3 from 11 a.m.-12 p.m. EDT! Learn all about the newest educational LeapFrog toys for kids to… read more

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#SaveAScruff In the Scruff-a-Luvs Twitter Party: July 6

Get ready to #SaveAScruff and adopt your very own plush kitty, puppy, or bunny in our Scruff-a-Luvs Twitter Party, sponsored by Moose Toys, on Friday, July 6 from 11 a.m.-12 p.m. EST. Join us for… read more

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The Puzoodles Party Is Here: June 29!

Get ready to puzzle your way into cuteness in our Puzoodles Twitter Party, sponsored by Blip Toys, on Friday, June 29 from 11 a.m.-12 p.m. EST. Join us for an hour full of fun, trivia,… read more

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Have Oodles of Fun with Puzoodles Buildable Collectibles

Kids can use their noodles to build their Puzoodles. Puzoodles, from Blip Toys, are collectible mash-up animal/food characters kids can build using easy snap-together pieces. Each Puzoodles puzzle piece is packaged in a surprise blind… read more

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