Hiya, pal! Are you ready for a magical adventure? Go! Go! Smart Wheels play sets, from VTech, have been a Toy Insider favorite for years. And for the first time ever, Mickey and his friends… read more
Oh Boy! Get Ready to Go! Go! with Mickey
Nintendo’s Latest Labo Kit Is a Game-Changer
Get ready to race into a new STEM-infused gaming adventure with the Nintendo Labo: Vehicle Kit. Nintendo Labo fuses physical and digital play, letting players build Toy-Con controllers out of cardboard and then use them… read more
Shimmeez Are Sparkling, Sequin-Flip Perfection
🎤Shimmy, shimmy cocoa what, listen to me now. 🎤 Shimmeez, from Beverly Hills Teddy Bear Co., are the two-toned sequin plush of our dreams. Shimmeez fuse super soft and adorable plush pals with tactile sequin… read more
Go on a Jungle Adventure with the Safari Learning Station
Hey babe, take a crawl on the wild side. LeapFrog’s new Safari Learning Station is an interactive play station that will teach kids animals, colors, numbers, shapes, and more. Fully packed with educational fun, this… read more
Go! Go! Into Fun with Go! Go! Smart Wheels Twitter Party: Aug. 30
SPONSORED
Honk, honk! Beep, beep! Join us for a #GoGoSmartWheels Twitter Party on Thursday, August 30! We’re riding in style with VTech this week, as we give YOU the chance to learn about and WIN the… read more
Embark on an Exciting Police Chase with New Go! Go! Smart Wheels Set
SPONSORED
VTech‘s incredible line of Go! Go! Smart Wheels sets expands this year with more track building, car racing fun. With the Go! Go! Smart Wheels Launch & Chase Police Tower, kids ages 1 and up… read more
With Chow Crown, Victory Is Sweet—or Salty
All good game nights have snacks, but with Chow Crown, the snacks are part of the game. Sign me up. Hasbro takes eating competitions to a new, super fun level with this tasty party game.… read more
The Toy Insider’s Seventh Annual HoliDAY of Play Event!
The Toy Insider will host the seventh annual HoliDAY of Play event on Thursday, Sept. 20, during which 150 members of the press will meet face-to-face with some of the top companies in the toy… read more
Leap into Educational Fun in Our #LeapFrog Twitter Party: August 3!
SPONSORED
Get ready for a morning of learning fun during our #LeapFrog Twitter Party, sponsored by LeapFrog, on Friday, August 3 from 11 a.m.-12 p.m. EDT! Learn all about the newest educational LeapFrog toys for kids to… read more
#SaveAScruff In the Scruff-a-Luvs Twitter Party: July 6
SPONSORED
Get ready to #SaveAScruff and adopt your very own plush kitty, puppy, or bunny in our Scruff-a-Luvs Twitter Party, sponsored by Moose Toys, on Friday, July 6 from 11 a.m.-12 p.m. EST. Join us for… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
