Laurie Schacht, The Toy Insider Mom

Laurie Schacht is a mother of three and president and chief toy officer of Adventure Publishing Group, the leading publisher of magazines servicing the toy and licensing industries since 1983. Based in New York City, Adventure Publishing Group produces The Toy Book and The Licensing Book along with two newsletters, The Toy Report and the Total Licensing Report, that keep readers up-to-date on all toy and licensing industry breaking news and deals. Laurie has more than 20 years of experience in the toy industry, reporting on and overseeing changes and trends in the business. She has been quoted in major broadcast and print media outlets such as The Today Show, The Wendy Williams Show, ABC World News Now, Good Morning America, Fox & Friends, USA Today, The Wall Street Journal, The Hollywood Reporter, Bloomberg News, Excite and Yahoo! Finance. Laurie provides toy advice to parents and bloggers. She is a contributing editor at Woman’s Day magazine, where she serves as the resident toy expert and she is the contributing toy editor to You can follow her on Twitter @ToyInsiderMom and like her on Facebook (

Celebrate National STEM Day with Learning Toys

Science, technology, engineering, and mathematics (STEM) principles shape the world we live in. Now, more than ever before, it’s important to emphasize these concepts as part of the way kids learn, grow, and play. From… read more

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Get Kids Interested in Politics with Election-Themed Toys

Election day is just one week away, and the gravity of this election year cannot be understated. It’s never too early to get kids interested in the political process, and sometimes all it takes is… read more

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Go All Out with This Year’s Hottest Halloween Costumes

It’s almost time for little ghouls and goblins to gear up for Halloween, and one of the most exciting parts of this spook-tastic holiday is choosing a costume. This year, the hottest Halloween costumes will… read more

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Have the Best Halloween Ever with these Spooky Toys

Halloween is finally (almost) here, and although the holiday falls on a Monday this year, we have all weekend to celebrate. But the fun of Halloween isn’t all about the candy. Whether you’re handing out… read more

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Best Toys to Build Up Fun

Building sets have always encouraged kids to use their imaginations to build up their own adventures and worlds. The possibilities are endless as kids combine the tiny bricks and construction pieces from different kits to… read more

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Get Kids’ Creative Juices Flowing with Crafts and Activities

Kids are easily distracted, especially when it comes to technology. If it seems like everywhere you look babies are holding tablets, pre-teens are texting, and teens are Snapchatting, you’re not alone. A heavy focus on… read more

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Sh*tty Mom for All Seasons: Because Parenting Is Hard 365

Kids are referred to as “dependants” for a reason—they are exactly that. Dependant. On you. All of the time. Even when they are in their early 20s and out on their own and you think… read more

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Boo! Halloween Toys That Outlast the Season

Last year was a pretty tough Halloween on the east coast. Just a few days before the holiday, Hurricane Sandy shut off our lights, devastated our coasts, and in my neck of the woods, pretty… read more

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