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James Zahn

James Zahn is a senior editor of The Toy Insider, The Pop Insider, and serves as deputy editor of The Toy Book — the leading trade publication for the toy industry — and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him: james@toybook.com

Sesame Street Premieres New Episodes Throughout March

This year marks the 50th anniversary of Sesame Street, but season 49 still has a little ways to go. The iconic preschool series kicked off March with a new episode, “Mechanics in Space,” and will… read more

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PJ Masks, Baby Shark Get the Vinyl Treatment for Record Store Day

Mickey Mouse, The Teenage Mutant Ninja Turtles, Pinkfong Baby Shark, and the PJ Masks are headed for the record store. For Record Store Day — the annual holiday that encourages support for independent record stores — a… read more

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Collecting & Playing Together: Kids, Parents, and the Toys of Comic-Con

Whether you’ve actually attended it or not, when one thinks of Comic-Con International: San Diego (SDCC), toys probably aren’t the first thing that comes to mind. In fact, despite being in the name, even comics… read more

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Spreading the Joy of Play: Toy Companies That Give Back

The toy industry is a never-ending cycle that’s filled with a lot of movement and excitement. The yearly build-up comes to its peak with the all-important holiday season, mirroring the peak of another important season: the… read more

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Less Tech, More Play: What Our Kids Need in 2018

We’ve created a monster. And, by “we,” I mean the current regime of grownups in charge. This sinister beast is like a hydra—a creature with many heads that lurk all around us, detached from their… read more

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Five Retro Toy Lines that Need a Proper Reboot

The Toy Association announced “Oh So Classic!” as a top toy trend of 2017 during New York Toy Fair back in February, and as we approach the holiday season, this trend continues to grow. In… read more

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Netflix Kids: Connecting Families from Stream Time to Playtime

There’s always going to be a debate about how much screen time is right or wrong for our kids. While I tend to think that I watched a lot of TV and movies as a… read more

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Racing Into Fun: An Inside Look at the Toys of Disney•Pixar’s Cars 3!

My girls are both car-obsessed, and that’s something that I can really get behind. If you ask my wife, she’ll probably say that my enthusiasm is a little overboard. (She says we have too many… read more

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Star Wars at 40: Raising Strong Women & The Forces of Destiny

When the dust settled from Star Wars Celebration Orlando, both attendees and those who watched from afar (thanks to the live stream) were buzzing about the future of “a galaxy far, far away.” While the… read more

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