James Zahn

James Zahn is a senior editor of The Toy Insider, The Pop Insider, and serves as deputy editor of The Toy Book — the leading trade publication for the toy industry — and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him:

Strap on the Proton Pack and Get Ready for Some Ghostbustin’!

Bust some ghosts with awesome new toys from Hasbro!

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Join Us for a Just Play Waterbabies Twitter Party: July 23

Party with the Toy Insider for a chance to win adorable dolls from Just Play!

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Kids Can ‘Shave’ Plush Pets with Scruff-a-Luvs Cutie Cuts

The fun of Scruff-a-Luvs has evolved!

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Splash into Fun with Waterbabies Bathtime Fun Dolls

The classic Waterbabies are back for even more fun!

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Kids Can Bring Sports Action to the Table with Foosketball

Sports action and fun collide in this head-to-head tabletop game!

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Kids Can Hit the Road with the 2021 Hess Toy Truck Mini Collection

The Hess Truck’s back and its ready for summer!

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Join Us for a Dynacraft #FunOnWheels Twitter Party: June 4

Party with the Toy Insider for a chance to win awesome bikes from Dynacraft!

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Go on a Neighborhood Adventure with Dynacraft’s New Barbie and Hot Wheels Bikes

Cruise the neighborhood in style with these sweet new rides!

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