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James Zahn

James Zahn is a senior editor of The Toy Insider, The Pop Insider, and serves as deputy editor of The Toy Book — the leading trade publication for the toy industry — and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him: james@toybook.com

Spreading the Joy of Play: Toy Companies That Give Back

The toy industry is a never-ending cycle that’s filled with a lot of movement and excitement. The yearly build-up comes to its peak with the all-important holiday season, mirroring the peak of another important season: the… read more

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Less Tech, More Play: What Our Kids Need in 2018

We’ve created a monster. And, by “we,” I mean the current regime of grownups in charge. This sinister beast is like a hydra—a creature with many heads that lurk all around us, detached from their… read more

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Five Retro Toy Lines that Need a Proper Reboot

The Toy Association announced “Oh So Classic!” as a top toy trend of 2017 during New York Toy Fair back in February, and as we approach the holiday season, this trend continues to grow. In… read more

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Netflix Kids: Connecting Families from Stream Time to Playtime

There’s always going to be a debate about how much screen time is right or wrong for our kids. While I tend to think that I watched a lot of TV and movies as a… read more

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Racing Into Fun: An Inside Look at the Toys of Disney•Pixar’s Cars 3!

My girls are both car-obsessed, and that’s something that I can really get behind. If you ask my wife, she’ll probably say that my enthusiasm is a little overboard. (She says we have too many… read more

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Star Wars at 40: Raising Strong Women & The Forces of Destiny

When the dust settled from Star Wars Celebration Orlando, both attendees and those who watched from afar (thanks to the live stream) were buzzing about the future of “a galaxy far, far away.” While the… read more

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Share Your Love of Pop Culture with these TV & Movie Cars!

When you become a parent, there’s a lot of things that you’re not prepared for. For most, what immediately comes to mind are the lifestyle changes, the costs involved, and the overall weight of being… read more

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An Important Step for Play: Mattel’s “Dads Who Play Barbie”

It’s incredible how much things can change in what seems, on one hand, to be a few short years, but on another, the result of decades of struggle. As my wife and I celebrate our… read more

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Going Rogue with Star Wars… Again

Last year around this same time, I was out in Los Angeles, more than 1,500 miles from my Illinois home, living a dream that I never knew could be a reality. As Disney/Lucasfilm prepared to… read more

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Doing Good: Thinking Local for Holiday Giving

The commercials have begun, The Toy Insider’s Holiday Toy Guide has been released, Santa will soon be arriving at the mall, and the peppermint mocha is flowing. Whether you consider yourself a pre-Thanksgiving or post-Thanksgiving… read more

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