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James Zahn

James Zahn is a senior editor of The Toy Insider, The Pop Insider, and serves as deputy editor of The Toy Book — the leading trade publication for the toy industry — and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him: james@toybook.com

The Snuggle Is Real with Cats Vs. Pickles Chonks

The viral hit plushies are now available in a new scale!

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Celebrate Diversity and Unity with American Girl’s World by Us Collection

A trio of new friends is ready to play.

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Shop Early for the Holidays: Amazon’s Toys We Love List is Here

What’s on your holiday shopping list?

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Barbie’s on a Mission to Inspire Girls to Become Music Producers

Barbie is ready to make some music!

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Conjure Up an Adorable Creature with Magic Mixies Magic Cauldron

What kind of Mixie will you create?

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PlayMonster Will Relaunch Classic Playskool Brands Next Year

Get ready to wobble with the Weebles again!

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Shop Early: Target Unveils 2021 Bullseye’s Top Toy List

Target-exclusive toys plus new offerings from Disney Store and FAO Schwarz!

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‘He-Man and the Masters of the Universe’ Brings the POWER Back in a Whole New Way!

You’ve never seen He-Man and Skeletor like this!

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Can You Resist the Squish? My Squishy Little Dumplings Are Ready to Rock

You’ve heard of K-pop, but get ready for S-pop!

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Lalaloopsy is Back and Still Sew Cute!

The adorable dolls are back for their 10th anniversary!

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