James Zahn

James Zahn is a Senior Editor of The Toy Insider and The Pop Insider, and serves as Editor-in-Chief of The Toy Book — the leading trade publication for the toy industry — and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him:

Put on a Show with American Girl’s 2023 Girl of the Year, Kavi Sharma

They say the neon lights are bright on Broadway!

Read more

Tackle the Suburban Jungle with the Schwinn Healy Ridge Electric Bike

Add a little spark to power your next bike-riding adventure!

Read more

Melissa & Doug’s Wooden Shape Sorting Grocery Cart Makes Shopping Stylish and Fun

If only real shopping carts were this cute!

Read more

16 Holiday-Themed Toys and Games to Make the Season Bright

Gather ’round for festive fun this holiday season!

Read more

Now You Can DoorDash Some Spin Master Toys

Now you can have a PAW Patrol Toy delivered alongside your dinner!

Read more

The Food Frenzy Continues with MGA’s Miniverse Make It Mini Food Packs

The Miniverse expands with new foodie fun!

Read more

Oink-tastic Audio Adventures Await with the Peppa Pig Toniebox Starter Set

The perfect screen-free audio player for any Peppa Pig fan!

Read more

Score a Touchdown with the NFL Blitz Legends Arcade Game

Assemble a team and hit the gridiron at home!

Read more