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James Zahn

James Zahn is a senior editor of The Toy Insider, The Pop Insider, and serves as deputy editor of The Toy Book — the leading trade publication for the toy industry — and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him: james@toybook.com

Monster High Boo-riginal Creeproductions Emerge for Friday the 13th

Monster High launched in 2010 and was a force in the doll aisle for eight spooktacular years.

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Bounce, Spin, and Stack into Fun with the Original Zzzopa Fidget Spinner Ball

The fidget craze gets a whole new spin with Zzzopa!

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Build a Stylish Italian Ride with the LEGO Vespa 125

Live La Dolce Vita with this stylish LEGO building set.

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Win Crayola #ScribbleScrubbies All Week Long!

Let imaginations run WILD with a week FILLED with Crayola Scribble Scrubbie prizes!

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Celebrate Earth Day Every Day with 18 New Sustainable Toys and Games

These new toys and games honor the planet every day by being sustainably sourced and better for the environment.

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Serve Up an Order of Feelings with a Side of Emotional Support Fries

It’s an order of plush fries that are very emotional. Really.

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Spring into Earth Month with Sustainable Matchbox Cars and MEGA Bloks

It’s easy being green with this fleet of sustainable, eco-inspired vehicles and building sets.

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The Ryan’s World Micro Mystery Wheel Is Full of Surprises — Literally

Now kids can have their own Mystery Wheel, just like Ryan does on YouTube!

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The Gabb Watch Makes the Perfect Starter Phone for Kids

The perfect starter phone for tech-concerned parents and their kids has arrived.

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Exclusive: Meet the Members of The Glo-Up Girls’ GLOTIVATION

Meet the four girls of GLOTIVATION, the new group inspired by the Glo-Up Girls!

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