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James Zahn

James Zahn is a senior editor of The Toy Insider, The Pop Insider, The Toy Book, and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him: james@toybook.com

Bring the Cats Vs. Pickles Phenomenon Home with Collectible Beanbag Plush

The battle between scaredy-cats and lovable pickles rages on!

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Spin Master’s Present Pets Unbox Themselves This Holiday Season

Unboxing themselves in limited supply this fall!

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Bring Billie Eilish to the Playroom with Music Video Series Dolls and Figures

Billie Eilish has entered the toy box.

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Enjoy Halloween Treats at Home with Mario and Frozen Friends

Jakks introduces a new spin on Trick-or-Treating for the pandemic generation.

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Start Your Holiday Shopping Early with September Toy Picks from Sam’s Club

It’s never too early to start shopping for the holidays!

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Celebrate a World of Music with L.O.L. Surprise! Remix

The latest L.O.L. Surprise! collection is ready to rock!

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Have a Great Toy Idea? Learn How to Break into the Toy Industry!

If you’ve ever wondered how you can get into the toy industry, this is for you!

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Amazon Reveals 2020 ‘Toys We Love’ Holiday Toy List

‘Tis the season for holiday toy shopping!

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Walmart Unveils 2020 Top-Rated by Kids Toy List

It’s time to start your holiday shopping!

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