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James Zahn

James Zahn is a Senior Editor of The Toy Insider and The Pop Insider, and serves as Editor-in-Chief of The Toy Book — the leading trade publication for the toy industry — and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him: james@toybook.com

Join Us for the JAKKS Pacific Disney Princess Style Collection Twitter Party: Sept. 30

Enter for a chance to win awesome Disney Princess Style Collection prize packs!

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Start Shopping: Amazon’s 2022 Toys We Love List is Here

Shopping early for the holidays is a lifestyle.

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FAO Schwarz and Target Team Up for the Holidays

The magic of FAO Schwarz is now at Target!

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Shop Early for the Holidays: Walmart’s 2022 Top Toy List is Here

Start checking those lists and checking them twice!

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Celebrate Harlem History with American Girl’s Claudie Wells

Introducing a new member of American Girl’s historical doll lineup!

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Sip a PSL with Pumpkin Spice Bear, Build-A-Bear Workshop’s Newest Festive Friend

Celebrate the season with festive plush PSL enthusiasts!

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Kick Up Some Dust with the Schwinn Tornado Krate EVO Bike

Classic style gets revamped for the coolest bike on the block!

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LEGO World Play Day Celebrates 90 Years of Awesome

Everything is STILL awesome!

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Wild Republic Delivers a Message From the Planet with Colorful Plush Animal Friends

Each plush animal is made from 100% recycled materials!

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Join Us for the VTech #KidiZoomParty Twitter Party: Aug. 5

Enter for a chance to win awesome VTech KidiZoom prize packs!

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