Head to the Forest with Bugsy Wingnut, Tumblebee, Butterhorn, Snuggletooth, and others…
Pop! Monsters: Funko Launching ‘Wetmore Forest’ Kids’ Books, Toys
Celebrate 60 Years of Barbie with New Toys, Family Events
Barbie’s 60th anniversary is bringing lots of fun for kids and families.
Nickelodeon’s Rise of the Teenage Mutant Ninja Turtles Makes Its DVD Debut
Booyakasha!
Sesame Street Premieres New Episodes Throughout March
This year marks the 50th anniversary of Sesame Street, but season 49 still has a little ways to go. The iconic preschool series kicked off March with a new episode, “Mechanics in Space,” and will… read more
PJ Masks, Baby Shark Get the Vinyl Treatment for Record Store Day
Mickey Mouse, The Teenage Mutant Ninja Turtles, Pinkfong Baby Shark, and the PJ Masks are headed for the record store. For Record Store Day — the annual holiday that encourages support for independent record stores — a… read more
Collecting & Playing Together: Kids, Parents, and the Toys of Comic-Con
Whether you’ve actually attended it or not, when one thinks of Comic-Con International: San Diego (SDCC), toys probably aren’t the first thing that comes to mind. In fact, despite being in the name, even comics… read more
Spreading the Joy of Play: Toy Companies That Give Back
The toy industry is a never-ending cycle that’s filled with a lot of movement and excitement. The yearly build-up comes to its peak with the all-important holiday season, mirroring the peak of another important season: the… read more
Less Tech, More Play: What Our Kids Need in 2018
We’ve created a monster. And, by “we,” I mean the current regime of grownups in charge. This sinister beast is like a hydra—a creature with many heads that lurk all around us, detached from their… read more
Five Retro Toy Lines that Need a Proper Reboot
The Toy Association announced “Oh So Classic!” as a top toy trend of 2017 during New York Toy Fair back in February, and as we approach the holiday season, this trend continues to grow. In… read more
Netflix Kids: Connecting Families from Stream Time to Playtime
There’s always going to be a debate about how much screen time is right or wrong for our kids. While I tend to think that I watched a lot of TV and movies as a… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
