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James Zahn

James Zahn is a senior editor of The Toy Insider, The Pop Insider, and serves as deputy editor of The Toy Book — the leading trade publication for the toy industry — and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him: james@toybook.com

Mattel PlayBack Gives New Life to Old Toys

Every end is a new beginning as Mattel toys go full circle.

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Hope Gallops Into the Breyer Horses Stable

The power of Hope is coming home.

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Celebrate Earth Day 2021 with Toys and Games that Honor the Environment

Earth Day can be every day with these awesome new eco-friendly toys and games.

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‘Fall Guys: Ultimate Knockout’ Toys are Coming Soon

Adorable new toys based on the smash-hit game are otw!

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Join Us for Our #VTechToys VTech Baby Party: April 16

Enter our VTech Toys Party for a chance to win awesome VTech Baby Toys!

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Yo Joe! Kids Can Jump Into Battle with New ‘Snake Eyes: G.I. Joe Origins’ Toys

A new era in the fight against Cobra is about to begin!

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Babies Can Have Sweet Dreams with the Lil’ Critters Soothing Starlight Polar Bear

Kids and parents have an adorable new ally in the battle for a good night’s sleep.

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Snuggle Up with a Viral Sensation: Cats vs. Pickles Huggers

The viral sensation gets supersized and so, so snuggly!

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Roll Into Fun with the My Plush Hess Truck 2021 Cement Mixer

The second release in the My Plush Hess series has arrived!

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