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James Zahn

James Zahn is a senior editor of The Toy Insider, The Pop Insider, The Toy Book, and editor of The Toy Report. Best-known as THE ROCK FATHER™, Zahn is an Illinois-based writer, media personality, commentator, director, actor, adventurer, raconteur, and overall pop culture and toy enthusiast. James is frequently called upon for expert commentary on the toy industry and has been seen on or quoted in Yahoo! Finance, CNN, FOX Business, MarketWatch, Forbes, NBC, ABC, The New York Times, The Washington Post, The NY Post, The Chicago Tribune, PopSugar, Fangoria, Starlog, and many more. Follow James on Twitter @TheRockFather. Email him: james@toybook.com

Join Us for Our #BeybladeBurstParty: Feb. 26

Enter the Beystadium for a chance to win awesome Beyblade prizes!

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Exclusive Premiere: Flula Borg with Go Banana Go! — ‘Funky Fresh’

Your first taste of new music from this comedic crew!

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Spin into Battle with the BEYBLADE BURST SURGE Speedstorm Volt Knockout Battle Set

The Beyblade battle gets pulled into an inescapable vortex!

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The L.O.L. Surprise! Dance Dance Dance! Squad Is Strutting into Stores this Spring

Get ready to dance, dance, and dance again with your new L.O.L. Surprise! squad!

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Pixar Cars Week is Back with New NASCAR-inspired Rides

Pixar Cars and NASCAR team up for some sweet new die-cast vehicles from Mattel!

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2021 First-Look Toy Trends: Going Viral

Take an early look at some of the hottest toys featuring trends from YouTube, TikTok, and Instagram.

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Kids Can Rescue Eggs from the Ferocious T. Rex in Dino Crunch

It’ll take a steady hand to get the eggs before the dino gets you!

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‘Octonauts: Above & Beyond’ Brings New Adventures, New Toys

Captain Barnacles, Kwazii, Peso, and Dr. Shellington are back to entertain a whole new generation of preschoolers.

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Go BIG with the Hot Wheels Ultimate Drive-Thru Experience in Atlanta

Get ready to make it EPIC with Hot Wheels Monster Trucks and life-size vehicles from the Hot Wheels Garage of Legends!

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Drift Atop a Pineapple Under the Sea with SpongeBob Giant Pool Floats

Kick back in the pool with a Krabby Patty and a kelp shake.

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