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Jackie Breyer

Jackie Breyer is Group Publisher at Adventure Media and Events, parent company of the Toy Insider, the Toy Book, and the Pop Insider. She has been reporting on retail and toy industry trends for 18 years. She has been featured on CNBC's Power Lunch, CNN, MSNBC, Cheddar, Fox & Friends, and the Netflix series, The Toys That Made Us. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. Jackie is mom to 11-year-old Lena and 7-year-old Henry. Follow her on Twitter @JackieBreyer.

Customizable Flip Flops Hot for Holiday Travel

Lollz Flip Flops, from Wavewearco., allow you to customize your footwear with super-easy snap-on/snap-off Lollz accessories, which include bows, flowers, buttons, etc. The company even encourages its customers to design their own Lollz for a… read more

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DreamPlay Brings Ariel’s Underwater Adventures to Life

I recently had the opportunity to see a demo of the new Ariel’s Musical Surprise DreamPlay line, which is the next generation of interactive, technology-based toys from Jakks Pacific and Nantworks, LLC. With this line, kids… read more

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Tablets and Apps Can Be Part of a Well-Rounded Toy Box

By Raphael Pittman We’ve all witnessed the toddler at a restaurant or the airport navigating an iPad like a pro. Tablets occupy adults and entertain children, yet this electronic babysitter isn’t all that bad or… read more

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Maisto’s Sonic Thunder Offers Zoom-Around Fun

Lena and her buddy Nico had a blast with Maisto Tech‘s Sonic Thunder. There are five different realistic sound effects that can be heard when the trigger is pulled. The sounds of the planes zooming… read more

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Piecing It Together: Family Puzzle Time Is Enhanced with I-Jig

I have always loved jigsaw puzzles, so I was excited to test out TCG’s Fisher-Price I-Jig Interactive Jigsaw Puzzle System with my daughter, Lena. I was a bit skeptical at first; classic puzzles are already… read more

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Putting a New Spin on a Classic Play Pattern with Magic Fun Dough

I loved playing with mold-able, colorful dough as a child, and still do (how could you not?), and while my job as a toy industry journalist makes it socially acceptable for me to continue to… read more

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The Toy Insider Kid Reviews Disney Princess Palace Pets

Lena, The Toy Insider Kid, is a huge Disney Princess fan, and has been dying to get her hands on the new Palace Pets, from Blip Toys. She has been playing the free Palace Pets… read more

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Meet Lena, the Toy Insider Kid!

Meet Lena, the Toy Insider Kid! Lena is the daughter of Toy Insider Editor Jackie Breyer. She is 4 years old, and loves everything from princesses to bug collecting. Lena will be reviewing toys for… read more

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