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Jackie Breyer

Jackie Breyer is Group Publisher at Adventure Media and Events, parent company of the Toy Insider, the Toy Book, and the Pop Insider. She has been reporting on retail and toy industry trends for 18 years. She has been featured on CNBC's Power Lunch, CNN, MSNBC, Cheddar, Fox & Friends, and the Netflix series, The Toys That Made Us. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. Jackie is mom to 11-year-old Lena and 7-year-old Henry. Follow her on Twitter @JackieBreyer.

Pulse Safe Start Combines Fun, Safety, and Kids’ Favorite Characters

Let me start by saying that I think most 3 to 5 year olds would love the easy-to-ride Pulse Safe Start scooter (from Bravo Sports’ Pulse Performance Products brand) without the addition of a favorite… read more

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Learn Like Royalty with Sofia the First

Sofia the First is one of the hottest shows for preschoolers, airing weekdays on Disney Junior. The story of an average girl from the village who becomes a princess when her mother marries the king,… read more

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Learn a New Language (or Two!) with Little Pim

        Lena and I reviewed a set of three Little Pim books: Animals, Numbers, and Feelings. Appropriate for kids ages 0 to 6, these board books, which are all in English, are… read more

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Monopoly Junior Takes Kids to the Bank

        Monopoly Junior, from Hasbro‘s Gaming division, is designed for kids ages 5 and up. This game is really successful in taking the full Monopoly experience and scaling it down for younger… read more

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Paw Patrol Toys Are Finally Here!

Paw Patrol has been somewhat of an “underground” favorite new show with preschoolers. Lena, The Toy Insider Kid, says all the kids in her class watch the show, which airs every weekday on Nickelodeon in… read more

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Disney Princess Fans Will Be Popping with Excitement Over The Disney Princess Pop-Up Magic Castle Game

    Lena is obsessed with Disney Princesses. This is a pretty common phenomenon in 4-year-old girls, so Hasbro’s offering of a Disney Princess Castle Game—one that involves a board with a pop-up castle, no… read more

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Lena, The Toy Insider Kid, Shows Off Just Pretend Kids’ Costumes

Lena, The Toy Insider Kid, loves to play dress up. She is interested in anything beautiful, and is quite partial to wearing wings. Just Pretend Kids‘ Dress Up Collection has a wide range of shiny, sparkly,… read more

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Tiny Love Offers Babies a Place to Play

I introduced the Tiny Love Gymini Developlace to my son, Henry, when he was almost 7 months old. He is now 8 months old and plays with it daily. The Developlace is perfect for tummy… read more

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Travel Better: Help Kids Have Fun on the Fly

Traveling with kids, whether a short trip to Grandma’s or a four-hour flight to a far-off destination, can be stressful for both the parents and the kids. Kids simply aren’t built for sitting still and… read more

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Christmas Crafts for Family Time Fun

Play-Doh: Christmas Craft Fun, from Silver Dolphin, is a hardcover book-with-craft kit that will help you get into the Christmas spirit. Inside the cover is a 32-page activity book, four 1 ounce cans of Play-Doh,… read more

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