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Jackie Breyer

Jackie Breyer is Group Publisher at Adventure Media and Events, parent company of the Toy Insider, the Toy Book, and the Pop Insider. She has been reporting on retail and toy industry trends for 18 years. She has been featured on CNBC's Power Lunch, CNN, MSNBC, Cheddar, Fox & Friends, and the Netflix series, The Toys That Made Us. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. Jackie is mom to 11-year-old Lena and 7-year-old Henry. Follow her on Twitter @JackieBreyer.

Fashion Plates Are Still Tops for Fun and Easy Creative Play

One of my favorite toys as a child of the ’80s was Fashion Plates. So simple, yet so fun, Fashion Plates lets kids design their own outfit combinations, add fresh patterns and colors, and show… read more

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Folkmanis Lets Kids Bring Animals to Life

As a mom of a 5 year old and a 1 year old, I know how tough it can be to get kids away from the screens and excited about toys that don’t have an… read more

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Paw Patrol Has Kids on the Lookout

    Paw Patrol is a Nick Jr. animated series about public-service pups that teach kids about teamwork, safety, and friendship—themes that parents can feel good about. The Paw Patrol Lookout HQ Playset from Spin… read more

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Go! Go! Sports Girls Inspire and Empower Kids

Lena and I read the story of Go! Go! Sports Girls Soccer Girl Cassie, from Dream Big Toy Co. This line of Read & Play doll and book sets, recommended for ages 5 and up,… read more

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Glow Doodle Bear Lights Up Play Time

Just Play’s Glow Doodle Bear is an activity and soft plush toy in one. Doodle Bear is not a totally new toy—this is a play pattern that kids have enjoyed for years: doodle, wash, doodle… read more

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Kids Can Travel in Style with Vrüm

Whether it’s a trip to Grandma’s or just around the house, kids can take all their favorite possessions with them on the go with the Vrüm Children’s Ride-On Toy Box, from Wicked Cool Toys. I… read more

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VTech Provides Music for Your Little Monkey

Babies and toddlers love music. My son, Henry, is almost a year old, and he loves to dance. When he got a hold of the Monkey Band Music Center, one of VTech’s latest offerings for… read more

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Henry Is Ready to Cruise in the Delta Children Lil Drive Walker

The first thing that appealed to me about Delta Children‘s Lil’ Drive Walker is how adorable it is. Put your toddler into this little car and he or she is ready to cruise! There are… read more

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Learning Walker Leads to Fun and First Steps

VTech’s Sit-to-Stand Learning Walker is designed for babies ages 9 to 36 months. There is a tremendous age difference between a 9 month old and a 36 month old, but this toy is really in it… read more

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Motion Control Thomas Puts Little Ones in Control

My First Thomas & Friends Motion Control Thomas, from Fisher-Price, puts the power in kids’ hands, giving them a simple way to control where Thomas goes. There’s no track—kids simply wave their hand or the… read more

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