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Jackie Breyer

Jackie Breyer is Editorial Director of The Toy Book and The Toy Insider, and Publisher of The Pop Insider. She has been reporting on retail and toy industry trends for 16 years. She has been featured on CNBC's Power Lunch, CNN, MSNBC, Cheddar, Fox & Friends, and the Netflix series, The Toys That Made Us. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. Jackie is mom to 8-year-old Lena and 5-year-old Henry. Follow her on Twitter @JackieBreyer.

Top Toy Trend: Focus on Family

Toys are not just for kids. The entire family can enjoy unplugging from their devices and engaging in some old school playtime. Instituting a family game night with tabletop games is a great way to… read more

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Have a Ball (Pit) with Paw Patrol

Just the thought of a ball pit ushers in memories of childhood and fun times at McDonalds and Chuck E Cheese, floundering around, pretending to swim, and hiding underneath the sea of plastic orbs with… read more

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The Best Toys from the ’80s Are Back

As a child of the ’80s, I am way older than most of the Toy Insider review team. When I make references to ’80s pop culture in our office, I’m usually on the receiving end… read more

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Punk Rockers in Training (and Their Parents) Will Love Play Date’s Latest Album

As a teenager on Long Island in the ’90s, I was very much into underground music and the punk rock scene. I had easy access to New York City via the Long Island Rail Road… read more

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Blow a Child’s Mind with a Book All About Them

Kids tend to feel like the world revolves around them. And why shouldn’t it? They are the apple of Mommy’s eye; they’ve got Daddy wrapped around their little finger—life is good. So what do you… read more

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Softjox Plush Are Cuddly, Personalized Friends

Softjox is a line of plush sports characters. They are not based on real sports players; they are just cool, cute, and original. The best part is that they are customized with a kid’s name… read more

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Noomie Offers Silly R/C Fun for Girls

  Lena had a lot of fun testing Noomie, by WowWee, which is a fun R/C designed with girls in mind. There are not a lot of options for R/Cs that are developed with younger… read more

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Tips for Finding That Must-Have Toy

The holidays are suddenly upon us, and Christmas music is in the air. Toy commercials are hitting hard and kids’ wish lists are growing longer each day. This is the time of year when something… read more

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Race, Drift, and Spin with Razor’s PowerRider 360

As a kid who never did get her dream gift of an electric-powered ride-on, I jumped at the chance to test drive Razor USA’s PowerRider 360. This classic-style three-wheeler powers up at the push of… read more

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Fashion Plates Are Still Tops for Fun and Easy Creative Play

One of my favorite toys as a child of the ’80s was Fashion Plates. So simple, yet so fun, Fashion Plates lets kids design their own outfit combinations, add fresh patterns and colors, and show… read more

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