Search...

 

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.

Necknapperz: “I wish my plush did that!”

Plush toys are great because they’re soft, cuddly, and huggable, but sometimes that’s all they are. That’s why Necknapperz are refusing to be placed in the gigantic storage bin full of kids’ no-longer-wanted stuffed animals… read more

Read more

Pressman Toy Takes Tri-ominos Out of Its Tin and Into the App World

First there was Dominoes, then there was Tri-Ominos, and now Pressman Toy has launched the Triominos–Triangular Domino–Multi-Player & Solitaire Puzzle Game app on iOS—so anyone with and iPhone, iPad, and any other Apple products they… read more

Read more

Little Live Pets Mice Prove Mice Make Good Pets

There’s a mouse in the house—but no need to panic, this one is much cuter than your average little rodent. Just like a real mouse, Moose Toys’ Little Live Pets Mouse squeaks, scurries, and even… read more

Read more

Chrono Bomb: Mission Accepted

Welcome, Spy. Here’s your mission: Cross through the laser field and defuse the bomb before time runs out. If you complete your goal, you’ll be a hero. But if you don’t, you can restart the… read more

Read more

Jellyfish Join Hexbug’s Smart Fish Tank

Hexbug is known for bringing kids robotic and aquatic pets, and one of its newest additions to the tank is the AquaBot Jellyfish. In our office, we’ve seen Angel Fish, Hammerhead Shark, and even Zombie… read more

Read more

Marvel’s Captain America: Civil War Toys Are in the Works!

While we’re still obsessing over Marvel’s Avengers: Age of Ultron, Marvel and Disney Consumer Products are busy making licensing plans for next year’s film, Marvel’s Captain America: Civil War. Fans can expect to see products across a ton… read more

Read more

Conquer Land, Water, and Snow with the Nikko VaporizR 2

When choosing an R/C vehicle, kids want something that’s rough and tough, and doesn’t let a few crashes stop it from zooming along like nothing happened. With the Nikko VaporizR 2 from Toy State, kids… read more

Read more

Today is Forever/Hoy Es Para Siempre is A Musical Success

Future Hits has released their second album, Today is Forever/Hoy es para Siempre for Spanish- and English-speaking listeners ages 5 to 10. Designed for kids, families, and even teachers, each song on the album is performed once in English… read more

Read more

Skylanders Drive Out Kaos in SuperChargers

Skylanders fans, rev your engines! Activision, the trailblazer behind the toys-to-life category, revealed the latest installment to its mega popular Skylanders franchise: Skylanders SuperChargers. Expanding on the brand’s signature gameplay, Skylanders SuperChargers introduces never-before-seen vehicles-to-life.… read more

Read more

CJ Products to Create Paw Patrol Pillow Pets Plush

CJ Products, the creator of Pillow Pets, will create 18-inch foldable plush Pillow Pets of Chase, the heroic German Shepherd and Marshall, the brave Dalmatian, from the preschool series Paw Patrol. PAW Patrol is a… read more

Read more