Search...

 

Alexis Willey

Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.

Darn Yarn? More Like “Darn, I’m Out of Yarn”

Personally, I lived for arts and crafts as a kid (and I still do). My grandparents, who diligently babysat my sister and I every day until I was old enough to drive to their houses on my own,… read more

Read more

Kurio Xtreme Puts Kids’ Tablets in Motion

If you’ve been trying to shop for kids this holiday season, there’s no doubt you’ve been bombarded with kids’ tech toys of all shapes and sizes. We’re living in an increasingly digital world, and it was only… read more

Read more

Threadz Hooking Kits Put a Twist on an Old Classic

We all know that knitting is a total grandma activity. Sitting in one place, playing with string like a kitten without the promise of a functioning (or attractive) article of clothing in return is only… read more

Read more

Lights, Camera, Construct! With GoldieBlox and the Movie Machine

Did you ever doodle in the corners of your notebooks, slyly leaning toward your friend and flipping the pages to show them a grotesque stick figure version of your teacher being squashed by a bouncing ball, or being… read more

Read more

It’s Go Time for Star Wars: Rebels with Lego’s Ghost Starship

With Lego’s Star Wars The Ghost play set, kids can blast, zoom, and soar as they battle the Empire with the intergalactic ship from the Star Wars: Rebels animated TV series. The 929-piece building set comes fully loaded… read more

Read more

BrickWarriors Launches Toys for Tots Campaign

BrickWarriors, a Wilmington, Del.-based company that specializes in Lego minifigure-compatible accessories, recently launched its fourth annual Toys for Tots campaign. From November 1 through November 30, BrickWarriors will donate 5 percent of all online sales… read more

Read more

Innotab Max Is the Latest in Kid-Friendly Innovation

What a time it is to be a kid. My Little Ponies can stand on two legs, schools can anticipate the possibility of bees nesting in new playground equipment (wooden playgrounds, I’m looking at you),… read more

Read more

Fifth Harmony Barbie Dolls Now Available Nationwide

Mattel has partnered with The X Factor-winning music group, Fifth Harmony, for a new Barbie doll line to celebrate a year of girl empowerment. The five dolls reflect the personalities and signature styles of the… read more

Read more

Huggable STEM-Inspired Robot Heads to Production

Trobo the Storytelling Robot successfully raised $61,060 in a Kickstarter campaign that ended on October 6th. Created by dads Jeremy Scheinberg and Chris Harden, Trobo answers kids’ questions about the science, technology, engineering, and math… read more

Read more

Prismland Makes Basic Geometry Cuter for Kids

Goal: $18,000 CAD Funding Period: October 1-31, 2014 Creators: Jess Chen and Matthew Mayers Prismland is a series of educational plush characters designed to introduce children to 3-D shapes, geometry, and spatial awareness. Designed for… read more

Read more