Attend the Ultimate Toy Party: The Toy Insider’s Sweet Suite @ Home!

For the first time ever, the BIGGEST night of play is coming home!

Since 2010, the Toy Insider’s Sweet Suite has brought together toy manufacturers, press, content creators, and influencers for the biggest night of play. Following last year’s event at Pier Sixty in New York City — the biggest yet — we’re ready to do it again, with a twist!

As the toy industry and the world around us continues to evolve amid the COVID-19 pandemic, Sweet Suite is evolving as well and this year it’s going virtual!

On July 22, Sweet Suite @ Home will bring all the fun and excitement of Sweet Suite into the living rooms of press and influencers all over North America, making this year’s event even bigger and better than ever.

Sweet Suite @ Home will feature a full virtual party environment, giving attendees the full Sweet Suite experience, including the ability to explore the show floor, walk up to sponsors’ booths, and get live face-to-face toy demos via video chat. Attendees can chat with more than 75 toy companies and get inspired for holiday gift guides, future toy reviews, editorial coverage, and more.

Full details for companies interested in exhibiting or sponsoring along with attendee applications can be found here.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.