During this period of uncertainty led by the COVID-19 pandemic, it can be challenging to stay positive. In an effort to help families stay focused and feel supported, American Girl introduced a new content hub full of free content for kids and parents.
The curated collection of online content is designed to help keep kids laughing and learning. The American Girl-branded site includes helpful advice, fun activities, and even introductions to the different dolls.
The site also includes an advice page for parents with tips on how to adapt to the new normal, as parents are tasked with homeschooling their kids for the first time. The site features articles with helpful tips from pediatrician Dr. Cara Natterson, and has a focus on parent self-care. Parents will also find book recommendations for young readers, things to say during these tough times, and more.