Toy Insider Mom Laurie Schacht was interviewed by Reuters at Toy Fair New York 2019 and spoke about some of the biggest trends in the toy industry and what to watch out for in the year ahead. Check out her interview in the clip above.


  • Now kids can be just like Ryan when they unbox their Giant Mystery Egg. No two are the same!
  • Features an exclusive lights and sounds vehicle, ultra-rare figures, special goo and putty, a limited-edition squishy, plush, and more.
  • What will kids find inside their epic egg?
  • Ages: 3+
  • MSRP: $39.99
  • Available: Walmart


  • Owleez is the first and only interactive pet that you can rescue, take care of, and teach to fly.
  • Their super expressive eyes will tell you if they are happy sad, hungry, and more.
  • Kids will make them happy by loving and caring for them, which will make them fly.
  • They can feed, tickle, pet, and rock Owleez.
  • The Owleez make different sounds and respond to kids’ touch.
  • The toy includes one Owleez pet, one nest for naptime and charging, and one bunch of berries for feeding.
  • Age: 6+
  • MSRP: $49.99


  • Hatch and train your very own baby dragon Toothless!
  • Utilizing Hatchimals technology, Toothless comes to life inside the egg. He moves, makes sounds and his eyes light up to let you know he’s inside.
  • Tap on the egg to hear Toothless tap back and shake it around to get him aggravated enough to hatch out of the egg!
  • Outside of his egg, Toothless is ready for fun and adventure. Play games with him like Ask Toothless, Hot Potato, and Toothless Says. Teach him how to fly, dive bomb and plasma blast – and watch as his head, wings and ears really move!
  • Toothless will respond with roars as you make him soar through the sky and lets out a loving purr when you place your hand over his head.
  • After a long day of training, he gets a little hungry! Place his fish accessory up to his mouth to give him a snack.
  • Age: 5+
  • MSRP: $59.99
  • Available: Fall 2019


  • Kids are in control with Artie, the WiFi-enabled coding and drawing robot.
  • Kids tell Artie what to draw using drag and drop programming on a Mac, PC, or tablet.
  • With Artie, they will learn basic programming, geometry, and math while creating colorful designs.
  • Artie can draw in four modes of play: pre-programmed shapes, games, art for coloring, and freeform coding.
  • The robot comes with three project cards, a drag and drop visual, a built-in programming interface, and four washable colored markers.
  • Age: 7+
  • MSRP: $69.99
  • Available: February 2019


  • Delivering hobby-grade performance with easy-to-fly features and at mass market prices!
  • New Surface Scan Technology debuts this year – making Sky Viper Drones easier to fly than ever before! It dramatically increases drone stability, allowing the drone to stay in one spot, even when you let go of the controls! This innovative new technology works up to 100 feet and radically improves flight experience by providing superior control.
  • With professional-grade AutoPilot firmware, the Sky Viper Journey Pro Video Drone features built-in GPS and provides an autonomous flight experience similar to pricier hobby-grade drones. Using a network of satellites to triangulate its position in relation to waypoints, the Journey Pro Video Drone can maintain its coordinates in a hover without drifting away. Positional awareness also enables Return to Home with the touch of a button.
  • Ages: 12+
  • MSRP $99.99
  • Available: Walmart and Target


  • Are you ready for blast off?! In Ryan’s Rocket Race Game, get Ryan to your rocket ship first in this frantic race to outer space. Both players launch power pucks at the target to move Ryan closer and closer to their rocket. The first player to get Ryan to their ship and blast off wins!
  • Perfect play for the whole family! There are no turns! Players play at the same time and race to get Ryan to their rocket.
  • For 2 or more players.
  • Age: 4+
  • MSRP: $24.99
  • Available: Amazon and Target in October 2019



  • Kids can build their own mini sumo battle-bots and face-off against each other in the included Sumo ring.
  • The kit comes with an activity guide, a pair of motors, two packs of plastic and two DoodleMolds to work with, not to mention a Battle Arena to square off your finished creation.
  • This is compatible with the 3Doodler App (launching Q1 2019), which features more than 10 tutorials and projects, and includes stencils, use mobile devices as a canvas to make creations.
  • Age: 6+
  • MSRP: $24.99
  • Available: Summer 2019


  • Each figure in this four-pack features 19 points of articulation and comes with a weapon and harvesting tool.
  • Includes Ragnork, Rex, Cuddle Team Leader, and Brite Bomber figures, inspired by four of the most popular skins from Fortnite.
  • Also includes four wood building materials that can be used as stands
  • Age: 8+
  • MSRP:$39.99
  • Available: Target, Walmart, Amazon


  • Kids can add much needed bling to their everyday life with Blinger.
  • Blinger is safe and easy to use, whether kids are blinging their hair, clothes, stationary, or accessories.
  • Thee gems stay on all day until kids easily comb them out or peel them off.
  • The adhesive works with all hair types and sticks to most materials.
  • The Diamond Collection Blinger Assortment comes with 75 high quality rhinestones in three colors.
  • Age: 5+
  • MSRP: $19.99; 5-Piece Refill Pack with 75 gems-$9.99; 20-Piece Refill Pack with 300 Gems-$39.99
  • Available: Summer 2019


  • Meet the #Snapstar squad from Yulu: Lola, Aspen, Dawn, Yiki, Echo, and Izzy.
  • The trendsetting squad of six social influencers, each with a distinct personality and unique sense of style, is ready to immerse fans into an exciting world of fashion, beauty, music, travel, photography, and design.
  • Each #Snapstar includes a doll, full outfit and accessories, removable hairstyle, green screen and stand, and a cell phone.
  • With the free #Snapstar Studio app on iOS and Android, kids can turn their doll into a social media star by customizing their doll to add makeup, hairstyle, and different, real world and fantasy backgrounds.
  • Dolls are fully poseable with 15 points of articulation.
  • Age: 5+
  • MSRP: Doll-$14.47, Fashion Pack- $4.97
  • Available: January 2019 at Walmart


  • Explore all of Arendelle with Playdate Sven, Kristoff’s best buddy.
  • Standing over 2ft. tall, Playdate Sven is just the right size for a child to sit on.
  • Feed Sven his carrot and he’ll make chomping noises. Press on his head and he will say phrases and make other realistic reindeer noises.
  • Includes  Sven and carrot.
  • Sven supports up to 70 pounds.
  • Age: 3-7
  • MSRP: $99.99
  • Available: September 23, 2019