In the old days, kids wanted to play with the characters that they saw on TV or in the movies. Now, as entertainment has grown into a cross-platform affair that spans screens of every shape and size, the new wave of toys reflects that with fun products inspired by the stars of YouTube, Instagram, TikTok, and mobile gaming. These are just a few of the hot items that kids will be asking for in the months ahead!


CATS VS. PICKLES HUGGERS

The plush assortment inspired by the YouTube sensation Cats Vs. Pickles gets even bigger this year with Cats vs. Pickles Huggers. Kids can hug and snuggle with 20-inch plush characters, including Water-Meow-Lon, Kitty Dog, Starla, Pepper, Candi Nana, and a pickle named Big Dill.

Fast Facts

  • Ages: 4+
  • Manufacturer: CEPIA
  • MSRP: $39.99

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CRYSTALINA

Each of the four characters embodies a crystal element and aura, which passes back and forth between the doll and included amulet in the form of LED light patterns. Kids can also wear the amulet.

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LOVE, DIANA MYSTERY MUSIC TRUNK

Kids can unlock the ultimate princess dress up set with this trunk featuring 17 hidden accessories inspired by the “Princess of Play.” Kids can use the included key to unlock the top and sides of the trunk to discover a secret wand that opens hidden compartments to reveal a music box and surprises such as a tiara, a charm bracelet, a pink tutu, and more. The trunk stores all the pieces for easy cleanup. Available exclusively at Target.

Fast Facts

  • Ages: 3+
  • Manufacturer: JUST PLAY
  • MSRP: $49.99

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ORBEEZ #CHALLENGE

This mess-free, tactile compound play space is the first-ever Orbeez playset. #OrbeezChallenge has more than 12 million views on TikTok, and kids can recreate similar effects with six unique tools and 2,000 Orbeez.

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RYAN’S WORLD WORLD TOUR HOT AIR BALLOON

The Ryan’s World World Tour Hot Air Balloon takes kids on a globetrotting adventure. Inside the hot air balloon-shaped case, kids will find 12 of the 80 available country-specific micro figures, a passport book, and a DLC card for the Tag with Ryan app. This product will be available exclusively at Target beginning March 1.

Fast Facts

  • Ages: 3+
  • Manufacturer: BONKERS TOYS
  • MSRP: $29.99; $59.99 CAD

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VLAD & NIKI SUPERHERO SURPRISE

Kids can collect an incredible assortment of superhero- and dinosaur-themed toys with Vlad & Niki Superhero Surprise. Inspired by one of the largest YouTube channels in the world, each giant egg includes more than 20 surprises, such as a mask and a cape, Super Hero Vlad and Niki figurines, a Baby Christian figurine, die-cast cars, stickers, tattoos, and more. This product will be available in June.

Fast Facts

  • Ages: 3+
  • Manufacturer: ZURU
  • MSRP: $29.99

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