2020 TOTY Awards

They’re often considered to be the “Oscars” of the toy industry, and on Friday, Feb. 21, 2020, the next Toy of the Year (TOTY) Awards will be distributed at the Ziegfeld Ballroom in New York City as Toy Fair New York gets underway. After carefully examining 633 nominees submitted by 236 companies, a panel of 18 industry experts determined this year’s finalists in 16 categories. One winner in each category, along with the consumer-chosen People’s Choice award and the overall Toy of the Year Award will be presented in February. Now it’s your chance to vote for your favorites, and by doing so you could win one of 16 awesome prize packages in the America Votes for TOTY 2020 Sweepstakes!

🏆 = Toy Insider Award Winner



– Here are the finalists for the 2020 TOTY Awards –


Action Figure of the Year

Toys that represent a person or fictional character intended for active, imaginative and narrative-based play.


Collectible of the Year

Toys that compose a set and can be collected in multiples; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.


Construction Toy of the Year

Toys that include building as the primary play pattern.


Creative Toy of the Year

Toys that allow kids to build and/or make items that are unique to them.


Doll of the Year

Toys that include baby, toddler, and fashion dolls.


Game of the Year

For kids and family games including board, card, electronic or other physical game formats and puzzles, exclusive of video or app games.

  • Funkoverse Strategy Game (Funko) 🏆
  • Heist (Megableu USA) 🏆
  • Ms. Monopoly Board Game (Hasbro Games)
  • Orangutwang (PlayMonster) 🏆
  • Pictionary Air (Mattel) 🏆
  • Disney Villainous: Evil Comes Prepared (Ravensburger)
  • Throw Throw Burrito (Exploding Kittens)
  • UNO Braille (Mattel)

Infant/Toddler Toy of the Year

Toys that are developed for ages 0-3.


Innovative Toy of the Year

Toys that utilize innovative design, technology, or manufacturing processes to enhance play value.


License of the Year

Character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property.


Outdoor Toy of the Year

Toys that are designed for outdoor play, including ride-ons.


Playset of the Year

Toys that are designed to work together to enact some action or event, including characters and role play.


Plush Toy of the Year

Toys that are made of fabric and stuffed with cotton or similar filling, including toys with interactive or electronic features.


Preschool Toy of the Year

Toys that are developed for ages 3-5.


Specialty Toy of the Year

Toys that are distributed through independent retailers, i.e. neighborhood toy stores, and not sold at mass brick and mortar stores.  Toys that are sold only online do not qualify.

  • AirFort (AirFort)
  • Hape Emergency Services Headquarters (Hape)
  • LEGO Ideas Central Perk (LEGO Systems)
  • LEGO Stranger Things The Upside Down (LEGO Systems)
  • littleBits Space Rover Inventor Kit (Sphero)
  • OombeeBall (Fat Brain Toys)
  • Thinking Putty Puzzle (Thinkfun)

STEM/STEAM Toy of the Year

Toys that encourage kids to develop skills (foundational or curricular) in the core disciplines of science, technology, engineering, and mathematics.


Vehicle of the Year

Toy cars, trucks, trains, and other vehicles in all scales, including R/C vehicles but exclusive of ride-ons.

Vote now for your favorites at toyawards.org.