Sticking to a budget is more important than ever before for millions of families across the country. The good news is you don’t have to spend a fortune to have a blast this holiday season. Check out our favorite toys under $30 that will “wow” kids without breaking the bank. For more toys we love, check out our full Holiday Gift Guide! 

TOYS WE LOVE


JUNKBOTS

Dig through junk to reveal hidden treasures and clues /to build one of 36 collectibles. Mix and match pieces to customize your own characters. Animate the bots with a motor or dynamic vibrations and a light-up energy core.r

Product Facts

  • MSRP:
  • $19.99; $25.99 CAD
  • Age:
  • 3+

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CATS VS. PICKLES

Kids can collect more than 40 styles of plush beanie cats — including foodie cats, sweet cats, scary cats, and more — alongside four uniquely designed, super-rare pickles. They can also download the free companion app for more fun. Kids can collect more than 40 styles of plush beanie cats — including foodie cats, sweet…

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 4+

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5 SURPRISE MINI BRANDS SERIES 2

More than 160 brands are now miniaturized and collectible. Reveal tiny versions of Kraft Heinz favorites, including Velveeta, Miracle Whip, Jet-Puffed Marshmallows, and more. Each capsule contains four surprise mini brands and one mini shopping accessory. More than 160 brands are now miniaturized and collectible. Reveal tiny versions of Kraft Heinz favorites, including Velveeta, Miracle…

Product Facts

  • MSRP:
  • $6.99
  • Age:
  • 5+

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5 SURPRISE MINI BRANDS MINI MART

Build a mini-mart that includes a store front, shelves, a cash register, and accessories. Then, fill your shelves with 5 Surprise Mini Brands and grow your collection to expand your mart. It makes sounds as you shop and includes four mystery Mini Brands products.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

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VIP PETS

Unbox nine surprises and reveal one of 12 fashionistas. The VIP Pets have 12 inches of long hair to style. Wash the pet's hair to discover its unique look, then dress it up with personalized accessories. Unbox nine surprises and reveal one of 12 fashionistas. The VIP Pets have 12 inches of long hair to…

Product Facts

  • MSRP:
  • $12.99; $17.99 CAD
  • Age:
  • 3+

Buy Now

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https://youtu.be/sC47ntaruT0 Sticking to a budget is more important than ever before for millions of families across the country. The good news is you don't have to spend a fortune to have a blast this holiday season. Check out our favorite toys under $30 that will "wow" kids without breaking the bank. For more toys we love,…

Buy Now


STAR WARS THE MANDALORIAN THE CHILD BLUETOOTH SPEAKER

This Bluetooth speaker features the adorable character from The Mandalorian series and has powerful speaker volume and bass. It also has a rechargeable battery and is compatible with all Bluetooth devices. This Bluetooth speaker features the adorable character from The Mandalorian series and has powerful speaker volume and bass. It also has a rechargeable battery…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

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RAVEL TALES

Unwind this yarn ball to uncover 12 surprises, including a collectible plush pet and materials for DIY activities. Kids can create braided charm bracelets, a pet collar, a pillow pet bed, and more.

Product Facts

  • MSRP:
  • $9.99-$12.99; $14.99 CAD
  • Age:
  • 5+

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CURLIGIRLS

These dolls feature MagiCurl hair that curls instantly when you pull it. Curl with your fingers or included styling tools, then accessorize with hair clips and beads. Dip the hair in warm water and watch it straighten, then style over again. These dolls feature MagiCurl hair that curls instantly when you pull it. Curl with…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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HAIRDORABLES HAIR ART SERIES

Each doll includes a name barrette with a printed hair art extension, a carrying case, and a trendy look with accessories from two themes: Masquerade Through Time and After School Fun. Collect the ultra-rare doll, Kat Mascot. Each doll includes a name barrette with a printed hair art extension, a carrying case, and a trendy…

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

KITTEN CATFE PURRISTA GIRLS

These cat-inspired dolls are hidden in a boba cup filled with multiple surprises, such as outfits and accessories. Discover Meowables kitten charms inside a color-changing boba ball, and use the straw as a stamper. These cat-inspired dolls are hidden in a boba cup filled with multiple surprises, such as outfits and accessories. Discover Meowables kitten…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

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