Toys that provide a multi-layered play experience for kids are packed with play value — from grow-with-me toys and playthings that change and evolve over time, to unboxing experiences that seem to never end. These toys have more than meets the eye. For more toys we love, check out our full Holiday Gift Guide

TOYS WE LOVE


BLUME

Use the watering can to water the “seeds” and watch your Blume doll grow right out of her flower pot. Kids can collect 22 dolls, each with a unique hairstyle, outfit, accessories, mini friend, and sticker book.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 5+

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VENDEES

Unwrap the dispenser and open the different pull tabs and compartments to unveil six surprises, including stickers and scrunchies. Then, get creative with DIY activities, from creating custom lip balm to painting ceramic figures. Unwrap the dispenser and open the different pull tabs and compartments to unveil six surprises, including stickers and scrunchies. Then, get…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 6+

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FORTNITE JUMBO LOOT LLAMA PINATA

This 25-inch tall llama features 100 pieces, including exclusive Frozen Raven and Ice King 4-inch figures, weapons, back bling, exclusive building materials, and more. Tear it open, dig through the confetti, and reveal your loot. This 25-inch tall llama features 100 pieces, including exclusive Frozen Raven and Ice King 4-inch figures, weapons, back bling, exclusive…

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 8+

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RIZMO

This evolving toy listens, learns, remembers, and grows. Kids can cuddle, sing, and play with Rizmo as it evolves from baby to kid to the fully grown Rizmo, who loves to make music and sing songs. This evolving toy listens, learns, remembers, and grows. Kids can cuddle, sing, and play with Rizmo as it evolves…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 6+

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TREASURE X TREASURE TOMB

Kids can smash, dig, and solve secrets to uncover all of the treasure and surprises in this play set. Each set includes real gold-dipped treasure, a Treasure X character, and accessories. Folds up for on-the-go play and storage. Kids can smash, dig, and solve secrets to uncover all of the treasure and surprises in this…

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 5+

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RAINBOCORNS BIG BOW SURPRISE

The biggest Rainbocorns surprise egg, the Big Bow Surprise, includes multiple layers of surprises for kids to reveal, including a Sequin Surprise Heart, a giant plush, Big Bow accessories, collectible Bow-Bowcorns, and more than 20 additional surprises. The biggest Rainbocorns surprise egg, the Big Bow Surprise, includes multiple layers of surprises for kids to reveal,…

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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FOODIE SURPRISE

Open the mini mystery food cart and reveal surprise ingredients and supplies to make edible candy, then pack it in the “to go” keychain containers. Available in themes such as sushi, pizza, ice cream, and more.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

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FOODIE ROOS

Foodie Roos plush animals look, smell, and feel like food. They come in food containers that open up to become the Foodie's Room. Kids can collect all 20, including two hidden rare animal versions. Foodie Roos plush animals look, smell, and feel like food. They come in food containers that open up to become the…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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