Search...

As Seen on TV

Rad Retro Toys on Show Me St. Louis

These throwback toys are a blast from the past.

Watch now

What’s Trending in Toyland on Fox Ft. Myers

What's trendy in toyland this holiday season? Our Toy Insider Mom tells all.

Watch now

The Best Holiday Craft Toys on PIX 11

Looking for a great way to spend winter break? Try these cool craft toys.

Watch now

The Year’s Hottest Holiday Toys on ABC Chicago

Looking for the year's hottest toys? We've got you covered.

Watch now

holiday Gift Guide

0-2
3-4
5-7
8+

Reviews

Rip and Twist with the Beyblade Burst Turbo

Spin to victory and challenge your friends in a Beyblade Battle!

Read more

Win Fly Wheels Prizes from Jakks All Week Long

Learn more about how to enter to win rad Fly Wheels prize all week long!

Read more

Have Some Real-Life Fun with Shopkins Real Littles Frozen Foods

Brrrr! Shopkins Real Littles Frozen Foods are really cooling off the toy aisle!

Read more

Fire Away with Fly Wheels

Launch wheels up to 30 feet in the air!

Read more

Make Colorful Creations with the Spin and Spiral Art Station

Kids can use both sides of this Crayola art set to explore splatter painting and marker designs.

Read more

Make Gifting Personal with These Fat Brain Toys Puzzles

A personalized gift that doubles as fun, classic play.

Read more

Kids Can Learn and Play with ABCmouse Early Learning Academy

ABCMouse is a learning platform for kids ages 3 to 8.

Read more

Learn from Your Mistakes with the Happy Little Accidents Board Game

In this board game, a doodle is just a Picasso waiting to be!

Read more

Knot Fabulous Friendship Bracelets with Cra-Z-Art’s 5-in-1 Bracelet Studio

Kids can make and decorate 28 friendship bracelets!

Read more

Reveal Purr-fect Collectibles with the New Kitten Catfe Collection

Kittens + Coffee = major cuteness!

Read more

Rip and Twist with the Beyblade Burst Turbo

Spin to victory and challenge your friends in a Beyblade Battle!

Read more

Parents of Newborns Can Rest Easy Thanks to the MamaRoo Sleep Bassinet

Get the sleep you've been dreaming of!

Read more

Have Some Real-Life Fun with Shopkins Real Littles Frozen Foods

Brrrr! Shopkins Real Littles Frozen Foods are really cooling off the toy aisle!

Read more

Fire Away with Fly Wheels

Launch wheels up to 30 feet in the air!

Read more

Make Colorful Creations with the Spin and Spiral Art Station

Kids can use both sides of this Crayola art set to explore splatter painting and marker designs.

Read more

Make Gifting Personal with These Fat Brain Toys Puzzles

A personalized gift that doubles as fun, classic play.

Read more

Knot Fabulous Friendship Bracelets with Cra-Z-Art’s 5-in-1 Bracelet Studio

Kids can make and decorate 28 friendship bracelets!

Read more

Reveal Purr-fect Collectibles with the New Kitten Catfe Collection

Kittens + Coffee = major cuteness!

Read more

Solve Some Mysteries with the Playmobil Scooby-Doo! Collection

Scooby-Doo and those meddling kids are officially members of the Playmobil crew!

Read more

Excavate Fun with Three New Treasure X Aliens Toys

They're out of this world!

Read more

Rip and Twist with the Beyblade Burst Turbo

Spin to victory and challenge your friends in a Beyblade Battle!

Read more

Join Cruella de Vil and More in Ravensburger’s Latest Game

It's perfectly fun!

Read more

Kids Can Learn and Play with ABCmouse Early Learning Academy

ABCMouse is a learning platform for kids ages 3 to 8.

Read more

Learn from Your Mistakes with the Happy Little Accidents Board Game

In this board game, a doodle is just a Picasso waiting to be!

Read more

Hasbro Launches Monopoly House Divided in Time for Election Year

Players can race their way to the White House with Monopoly's new House Divided board game.

Read more

Improve Memory During Playtime with Brainwaves

Don't forget to have fun!

Read more

Scat Your Way Through the Keepin’ It Saxy Game

Help Kenny G. defeat bad hair days and more!

Read more

Deconstruct a Rubik’s Cube with the Rubik’s Cage Game

Watch out for the twists and turns that happen when playing Rubik's Cage.

Read more

Swivel Your Way to Fun with Hank’s Twisted Challenge Game

Twist, bend, and turn your body in crazy ways to win a round of Hank's Twisted Challenge.

Read more

The Force Is Strong with Arcade1Up’s Star Wars Home Arcade Game

The Star Wars Home Arcade Cabinet packs a Death Star-sized punch with a trio of classic games.

Read more

Pokémon Partners with Netflix on New Content

The film will focus on Mewtwo!

Read more

Take Home ‘Frozen 2’ in February

Stay out of the unknown — your couch is a much more comfortable place to watch 'Frozen 2.'

Read more

Check out the Grammy Nominees for Best Children’s Album

Ahead of the 62nd annual Grammy Awards, take a listen to the acclaimed kids' music up for the big honor.

Read more

Kids Can Learn and Play with ABCmouse Early Learning Academy

ABCMouse is a learning platform for kids ages 3 to 8.

Read more

Get Grooving with New Music from Koo Koo Kanga Roo, Justin Roberts

Musicians Koo Koo Kanga Roo and Justin Roberts drop new songs that’ll get kids moving and grooving.

Read more

PBS Kids Debuts New ‘Donkey Hodie’ Series, Sets ‘Odd Squad’ Return

It’s a busy day in the neighborhood as 'Donkey Hodie' makes its debut on PBS Kids.

Read more

No Tricks, Just Treats: Spooky Toys for Spooky Szn

No candy necessary (although it is advised).

Read more

Bring the Arcade Home with Counter-Cades by Arcade1Up

Now you can build a home arcade in a smaller space...

Read more

Nintendo Gives VR a STEM Twist with Latest Labo Kit

Kids become video game developers as they play and build with the Nintendo Labo Toy-Con 4 VR Kit.

Read more

Exclusive Video Premiere: Ants Ants Ants ‘Robot, Robot’

The Toy Insider has your first look and listen to the new single by Ants Ants Ants!

Read more

Make Gifting Personal with These Fat Brain Toys Puzzles

A personalized gift that doubles as fun, classic play.

Read more

Take Home a Viral Internet Sensation with Baby Shark Song Puppets

These puppets are addictive and fun like the song they're based on!

Read more

Prance and Party with Peppa’s Magical Parade

Bounce, swing, spin, and rock your socks off with Peppa and George. Peppa Pig is known for her optimistic mindset and “peppy” (pun intended) outlook on life. She’s a pig who has been inspiring kids… read more

Read more

Build Their Budding Brains with the InnyBin!

The Inny Bin gives toddlers a unique shape-exploration experience!

Read more

Beat Cabin Fever with the Thomas & Friends Ball Pit

This pop-up ball pit fits multiple kids and couldn't be easier to assemble.

Read more

Learn to Ride with Yvolution’s My Buddy Wheels

Bike riding is better with a friend.

Read more

Swurfer Reinvents a Classic with the Kiwi Baby Swing

There's finally a baby swing that looks great in the yard and offers real comfort for little ones.

Read more

Rockin’ Rider Grow-with-me Pony Sings, Moves, and Grows as Kids Do

Babies and toddlers can be cowboys and cowgirls with little fuss!

Read more

Have a Pretend Prehistoric Pet with this Rideamals Dinosaur

Make playtime a roaring good time with the Rideamals Dinosaur by Kid Trax!

Read more

Build, Learn, and Create with LeapBuilders by LeapFrog

Little ones can create, build, and learn with the new LeapBuilders collection from LeapFrog...

Read more

Make Gifting Personal with These Fat Brain Toys Puzzles

A personalized gift that doubles as fun, classic play.

Read more

Kids Can Learn and Play with ABCmouse Early Learning Academy

ABCMouse is a learning platform for kids ages 3 to 8.

Read more

Reveal Purr-fect Collectibles with the New Kitten Catfe Collection

Kittens + Coffee = major cuteness!

Read more

Get Grossed out with What’s in the Box

Kids experience goo, giggles, and mystery toys galore with some weird, green slime.

Read more

Hairdorables Hairmazing Dolls Prove the Higher the Hair, the Closer to Fabulous

The hair — and the dolls — are bigger than ever!

Read more

The Kindi Kids World Gets Even More Colorful with a New Doll and Accessories

New year, new Kindi Kids to collect!

Read more

Make This Ariel Vanity Part of Your World

Perfect for pretend play, this Little Mermaid-themed vanity is full of gadgets and gizmos aplenty.

Read more

Set Favorite Scenes with Classic Colorforms Retro Replay Editions

Classic Colorforms are back, with retro Teenage Mutant Ninja Turtles and Care Bears editions!

Read more

Ride Along ‘Doo-Doo-Doo-Doo’ with the Baby Shark 6-Volt Plush Ride-On

Mommy Shark and Daddy Shark approve!

Read more

Snack Time Is Poppin’ with the Play-Doh Kitchen Creations Popcorn Party

It's not a real party until you break out the Play-Doh Kitchen Creations Popcorn Party Play Food Set!

Read more

Rip and Twist with the Beyblade Burst Turbo

Spin to victory and challenge your friends in a Beyblade Battle!

Read more

Fire Away with Fly Wheels

Launch wheels up to 30 feet in the air!

Read more

Learn from Your Mistakes with the Happy Little Accidents Board Game

In this board game, a doodle is just a Picasso waiting to be!

Read more

Enjoy Snow Day Magic With the H2OGO! Unicorn Snow Tube

Turn your backyard into a real winter wonderland with this unicorn-themed snow tube.

Read more

Improve Memory During Playtime with Brainwaves

Don't forget to have fun!

Read more

Learning Gets Sweeter with the Confectionery Science Candy-Making Kit

Make edible candy and practice sugar chemistry with this hands-on science kit.

Read more

Ride Like the Wind with Razor E-Punk Electric Micro Bike

Razor's E-Punk scooter may be small, but it sure is fast!

Read more

Scat Your Way Through the Keepin’ It Saxy Game

Help Kenny G. defeat bad hair days and more!

Read more

The Paranormal Intercept Bus Adds a New Dimension to LEGO Play

This construction set, part of LEGO’s Hidden Side collection, incorporates AR tech for additional, spooky ways to play.

Read more

Swivel Your Way to Fun with Hank’s Twisted Challenge Game

Twist, bend, and turn your body in crazy ways to win a round of Hank's Twisted Challenge.

Read more