2026 HOLIDAY GIFT GUIDE

The 21st annual Toy Insider holiday gift guide features the very best toys and games for every child on your shopping list! This one-stop-shop features nearly 400 expertly reviewed playthings made by trusted manufacturers and sold by reputable retailers. There are products for kids of all ages, interests, and abilities. Make the holidays magical by selecting gifts from our expertly curated assortment for babies, toddlers, preschoolers, big kids, and tweens!

BROWSE BY CATEGORY

The Toy Insider Edit: Walmart Top Toys
Hot 20
STEM 10
12 Under $20
AGES 0-2
AGES 3-4
AGES 5-7
AGES 8+
VIEW THE FULL GIFT GUIDE!

NEWS & MORE

Make Big Playtime Moves with These Supersized Wigglitz

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Kids Can Step into the Story with PODS’s New ‘Bing’ Play Tent

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The Toy Association Shares Holiday Toy Safety Tips for Families

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The Hottest Games for Holiday Game Nights

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Rolliverse Brings Minecraft, Star Wars, and More Favorite Worlds to Family Game Night

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2026 Top Toy Trends: Squish, Squeeze, & Stretch

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Expert Review: Sunny Days Entertainment’s Hopscotch Lane Picnic Cooler Set

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Families Can Indulge Their Sweet Tooth at Candy Land NYC

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Barbie Goes Grocery Shopping in new Aldi x Mattel Collaboration

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UPGRADE GAME NIGHT

the HOTtest FAMILY GAMES FOR THE HOLIDAY SEASON

Roll the dice, draw cards, and more with games designed for family bonding.
SHOP THEM ALL

AS SEEN ON TV

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NEWS

NEW TOYS & GAMES

See more new toys and games

REVIEWS
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