Search...

As Seen on TV

The Biggest Trends in Toyland on Your Life Arizona

What's trending in toyland this holiday season? Our expert tells all.

Watch now

Hot Holiday Toys on The Tamron Hall Show

Looking for the hottest toys of the holidays? They're all right here.

Watch now

Hot Holiday Toys on NBC News

Toys that are so much fun, kids won't even realize they're learning.

Watch now

The Year’s Hottest Toys on The Wendy Williams Show

Looking for the year's hottest holiday toys? Our Toy Insider Mom has the inside scoop.

Watch now

holiday Gift Guide

0-2
3-4
5-7
8+

Reviews

Battle in Your Living Room with Battlebots Rivals

Duels between siblings just got more fun.

Read more

Take Care of Kristal to Help Her Feel Better

Take care of Kristal to stop her from crying real tears and make her feel better.

Read more

Join the War for Cybertron with Transformers’ Classic Animation Optimus Prime and Megatron

For the Transformers' 35th Anniversary, the Autobot and Decepticon leaders get cartoon-styled figures from Hasbro.

Read more

Save the World with the ‘Marvel Super Heroes’ Arcade Cabinet

If I’m going to be honest, I’m an old fashioned gamer-gal. I grew up on Dig Dug, Galaga, and Donkey Kong, so I go a little gaga for arcade games. Everything about a classic arcade game is similar to interacting with… read more

Read more

Slime Gets Super Sweet with Foodie Surprise Candy Slime Eggs

This surprise candy is a sweet treat for any slime lover!

Read more

Make Spelling Fun with Speak and Spell

One of the earliest computerized learning systems, the Speak & Spell helps kids learn to spell using a speech synthesizer.

Read more

Feel the Magic with the Unicorn Up & Down Roller Coaster

Kids can ride on this unicorn roller coaster car for magical fun!

Read more

Bump Along with This 24 Volt Monster Truck

Who needs a driver’s license when you have a red monster truck?

Read more

Build a Winter Wonderland with Playmobil’s Crystal Palace Playset

Kids can set off on a dazzling adventure with this Crystal Palace Playset.

Read more

Go on a Jungle Journey with the Crayola Scribble Scrubbie Safari

Kids can customize safari-themed pets with washable markers, then wash them off in the tub to color them again and again.

Read more

Battle in Your Living Room with Battlebots Rivals

Duels between siblings just got more fun.

Read more

Take Care of Kristal to Help Her Feel Better

Take care of Kristal to stop her from crying real tears and make her feel better.

Read more

Join the War for Cybertron with Transformers’ Classic Animation Optimus Prime and Megatron

For the Transformers' 35th Anniversary, the Autobot and Decepticon leaders get cartoon-styled figures from Hasbro.

Read more

Slime Gets Super Sweet with Foodie Surprise Candy Slime Eggs

This surprise candy is a sweet treat for any slime lover!

Read more

Make Spelling Fun with Speak and Spell

One of the earliest computerized learning systems, the Speak & Spell helps kids learn to spell using a speech synthesizer.

Read more

Madame Alexander Releases Classic Little Women Dolls

Collect adorable, 8-inch replicas of Meg, Amy, Beth, and Jo.

Read more

Feel the Magic with the Unicorn Up & Down Roller Coaster

Kids can ride on this unicorn roller coaster car for magical fun!

Read more

Bump Along with This 24 Volt Monster Truck

Who needs a driver’s license when you have a red monster truck?

Read more

Build a Winter Wonderland with Playmobil’s Crystal Palace Playset

Kids can set off on a dazzling adventure with this Crystal Palace Playset.

Read more

Go on a Jungle Journey with the Crayola Scribble Scrubbie Safari

Kids can customize safari-themed pets with washable markers, then wash them off in the tub to color them again and again.

Read more

Save the World with the ‘Marvel Super Heroes’ Arcade Cabinet

If I’m going to be honest, I’m an old fashioned gamer-gal. I grew up on Dig Dug, Galaga, and Donkey Kong, so I go a little gaga for arcade games. Everything about a classic arcade game is similar to interacting with… read more

Read more

Feel All Kinds of Pressure with Scattergories 30th Anniversary Edition

A very happy birthday to a great game!

Read more

Pop It! Offers the Fun of Bubble Wrap Without the Waste

The new game from Buffalo is perfect for long car rides!

Read more

Llama Drama Combines Cute Characters with Strategic Gameplay

Get ready to play for hours!

Read more

Let It Fly Is an Exciting 1-on-1 Challenge

Dodging flies like it's nobody's business.

Read more

Take Home the Crown with Pretty Pretty Princess

There's a kingdom out there just waiting for its next pretty pretty princess!

Read more

Be the Coolest Kid in School with Trapper Keeper Game

If you’ve ever wanted to go back to the age of scantron tests, give Big G Creative’s Trapper Keeper Game a try! 

Read more

No Tricks, Just Treats: Spooky Toys for Spooky Szn

No candy necessary (although it is advised).

Read more

Sing Along with the Frozen 2 Karaoke Machine with Party Lightshow

With the Frozen 2 CD+G Karaoke Machine, snowflakes dance along to your music and make you feel like a true Snow Queen.

Read more

Balance Skill and Fun with PlayMonster’s OranguTwang

How long can the Orangutan hang on?

Read more

No Tricks, Just Treats: Spooky Toys for Spooky Szn

No candy necessary (although it is advised).

Read more

Bring the Arcade Home with Counter-Cades by Arcade1Up

Now you can build a home arcade in a smaller space...

Read more

Nintendo Gives VR a STEM Twist with Latest Labo Kit

Kids become video game developers as they play and build with the Nintendo Labo Toy-Con 4 VR Kit.

Read more

Exclusive Video Premiere: Ants Ants Ants ‘Robot, Robot’

The Toy Insider has your first look and listen to the new single by Ants Ants Ants!

Read more

The LEGO Movie 2 Brings More Songs, More Live Action, and the Same Fun

Everything is (still) awesome.

Read more

A New (but Familiar) Adventure Awaits in Pokémon: Let’s Go!

Pokémon Let’s Go! Eevee and Pikachu brings fresh energy to a timeless classic.

Read more

Super Smash Bros. Ultimate Does It All, and Then Some

This game is a truly *ultimate* experience.

Read more

Create and Play Your Way Through Crayola’s New App

Feel good knowing your kids will be learning while playing all of these engaging Crayola activities.

Read more

Create Your Own Movies with Plasticine Movie Maker Studio

The Plasticine Movie Maker Studio by Kahootz lets kids create their own stop-motion movies with the iconic modeling compound.

Read more

Venom Is Fun, but Far from a Masterpiece

SPOILERS AHEAD! Ruben Fleischer’s Venom opened in theaters just a few days ago, and while the film is produced in association with Marvel, it’s not exactly part of the same universe. Instead, Venom is intended to… read more

Read more

Take Home a Viral Internet Sensation with Baby Shark Song Puppets

These puppets are addictive and fun like the song they're based on!

Read more

Prance and Party with Peppa’s Magical Parade

Bounce, swing, spin, and rock your socks off with Peppa and George. Peppa Pig is known for her optimistic mindset and “peppy” (pun intended) outlook on life. She’s a pig who has been inspiring kids… read more

Read more

Build Their Budding Brains with the InnyBin!

The Inny Bin gives toddlers a unique shape-exploration experience!

Read more

Beat Cabin Fever with the Thomas & Friends Ball Pit

This pop-up ball pit fits multiple kids and couldn't be easier to assemble.

Read more

Learn to Ride with Yvolution’s My Buddy Wheels

Bike riding is better with a friend.

Read more

Swurfer Reinvents a Classic with the Kiwi Baby Swing

There's finally a baby swing that looks great in the yard and offers real comfort for little ones.

Read more

Rockin’ Rider Grow-with-me Pony Sings, Moves, and Grows as Kids Do

Babies and toddlers can be cowboys and cowgirls with little fuss!

Read more

Have a Pretend Prehistoric Pet with this Rideamals Dinosaur

Make playtime a roaring good time with the Rideamals Dinosaur by Kid Trax!

Read more

Build, Learn, and Create with LeapBuilders by LeapFrog

Little ones can create, build, and learn with the new LeapBuilders collection from LeapFrog...

Read more

Fill up Your Toy Box with Mattel’s ‘Toy Story 4’ Toys

Yee-haw! Pop open your toy box and check out what’s inside.

Read more

Take Care of Kristal to Help Her Feel Better

Take care of Kristal to stop her from crying real tears and make her feel better.

Read more

Feel the Magic with the Unicorn Up & Down Roller Coaster

Kids can ride on this unicorn roller coaster car for magical fun!

Read more

Bump Along with This 24 Volt Monster Truck

Who needs a driver’s license when you have a red monster truck?

Read more

Build a Winter Wonderland with Playmobil’s Crystal Palace Playset

Kids can set off on a dazzling adventure with this Crystal Palace Playset.

Read more

Go on a Jungle Journey with the Crayola Scribble Scrubbie Safari

Kids can customize safari-themed pets with washable markers, then wash them off in the tub to color them again and again.

Read more

Kids Have One Less Pokémon to Catch Thanks to My Partner Pikachu

Kids can elicit more than 20 expressions and 100 reactions from My Partner Pikachu!

Read more

Take Home a Viral Internet Sensation with Baby Shark Song Puppets

These puppets are addictive and fun like the song they're based on!

Read more

Bring Inflatable Fun Home with Bestway’s Barn Ball Pit

Hang out in the barn right in your living room.

Read more

The Splash and Play Mermaid Makes Bath Time Fun!

Even Ariel would approve of this Splash and Play Mermaid!

Read more

The Original Doodle Bear Brings Back a ’90s Favorite with a Tech Twist

Kids can doodle and design on this plush bear, then wash it to start all over!

Read more

Battle in Your Living Room with Battlebots Rivals

Duels between siblings just got more fun.

Read more

Join the War for Cybertron with Transformers’ Classic Animation Optimus Prime and Megatron

For the Transformers' 35th Anniversary, the Autobot and Decepticon leaders get cartoon-styled figures from Hasbro.

Read more

Save the World with the ‘Marvel Super Heroes’ Arcade Cabinet

If I’m going to be honest, I’m an old fashioned gamer-gal. I grew up on Dig Dug, Galaga, and Donkey Kong, so I go a little gaga for arcade games. Everything about a classic arcade game is similar to interacting with… read more

Read more

Make Spelling Fun with Speak and Spell

One of the earliest computerized learning systems, the Speak & Spell helps kids learn to spell using a speech synthesizer.

Read more

Live Your Archer Dreams with the Zing Hyperstrike Bow

Put a real zing in your shot with a bow that means business.

Read more

Build a Hedgehog That Performs Tricks with the Tumbling Hedgehog

Kids can build a 172-piece robotic hedgehog and command it to tumble and roll.

Read more

Feel All Kinds of Pressure with Scattergories 30th Anniversary Edition

A very happy birthday to a great game!

Read more

Surf the Asphalt with the Rollplay Wave Catcher

If you're looking for a new way to get kids playing outside, the Wave Catcher from Rollplay just might do the trick!

Read more

Llama Drama Combines Cute Characters with Strategic Gameplay

Get ready to play for hours!

Read more

Have a Blast with TP Sheet Storm Blaster

Spitballs have never been so high-octane!

Read more