Battle in Your Living Room with Battlebots Rivals
Duels between siblings just got more fun.
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Take Care of Kristal to Help Her Feel Better
Take care of Kristal to stop her from crying real tears and make her feel better.
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Join the War for Cybertron with Transformers’ Classic Animation Optimus Prime and Megatron
For the Transformers' 35th Anniversary, the Autobot and Decepticon leaders get cartoon-styled figures from Hasbro.
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Slime Gets Super Sweet with Foodie Surprise Candy Slime Eggs
This surprise candy is a sweet treat for any slime lover!
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Make Spelling Fun with Speak and Spell
One of the earliest computerized learning systems, the Speak & Spell helps kids learn to spell using a speech synthesizer.
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Feel the Magic with the Unicorn Up & Down Roller Coaster
Kids can ride on this unicorn roller coaster car for magical fun!
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Bump Along with This 24 Volt Monster Truck
Who needs a driver’s license when you have a red monster truck?
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Build a Winter Wonderland with Playmobil’s Crystal Palace Playset
Kids can set off on a dazzling adventure with this Crystal Palace Playset.
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Go on a Jungle Journey with the Crayola Scribble Scrubbie Safari SPONSORED
SPONSORED
Kids can customize safari-themed pets with washable markers, then wash them off in the tub to color them again and again.
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Battle in Your Living Room with Battlebots Rivals
Duels between siblings just got more fun.
Read more
Take Care of Kristal to Help Her Feel Better
Take care of Kristal to stop her from crying real tears and make her feel better.
Read more
Join the War for Cybertron with Transformers’ Classic Animation Optimus Prime and Megatron
For the Transformers' 35th Anniversary, the Autobot and Decepticon leaders get cartoon-styled figures from Hasbro.
Read more
Slime Gets Super Sweet with Foodie Surprise Candy Slime Eggs
This surprise candy is a sweet treat for any slime lover!
Read more
Make Spelling Fun with Speak and Spell
One of the earliest computerized learning systems, the Speak & Spell helps kids learn to spell using a speech synthesizer.
Read more
Madame Alexander Releases Classic Little Women Dolls
Collect adorable, 8-inch replicas of Meg, Amy, Beth, and Jo.
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Feel the Magic with the Unicorn Up & Down Roller Coaster
Kids can ride on this unicorn roller coaster car for magical fun!
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Bump Along with This 24 Volt Monster Truck
Who needs a driver’s license when you have a red monster truck?
Read more
Build a Winter Wonderland with Playmobil’s Crystal Palace Playset
Kids can set off on a dazzling adventure with this Crystal Palace Playset.
Read more
Go on a Jungle Journey with the Crayola Scribble Scrubbie Safari SPONSORED
SPONSORED
Kids can customize safari-themed pets with washable markers, then wash them off in the tub to color them again and again.
Read more
Feel All Kinds of Pressure with Scattergories 30th Anniversary Edition
A very happy birthday to a great game!
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Pop It! Offers the Fun of Bubble Wrap Without the Waste
The new game from Buffalo is perfect for long car rides!
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Take Home the Crown with Pretty Pretty Princess
There's a kingdom out there just waiting for its next pretty pretty princess!
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Be the Coolest Kid in School with Trapper Keeper Game
If you’ve ever wanted to go back to the age of scantron tests, give Big G Creative’s Trapper Keeper Game a try!
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No Tricks, Just Treats: Spooky Toys for Spooky Szn
No candy necessary (although it is advised).
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Sing Along with the Frozen 2 Karaoke Machine with Party Lightshow
With the Frozen 2 CD+G Karaoke Machine, snowflakes dance along to your music and make you feel like a true Snow Queen.
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No Tricks, Just Treats: Spooky Toys for Spooky Szn
No candy necessary (although it is advised).
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Bring the Arcade Home with Counter-Cades by Arcade1Up
Now you can build a home arcade in a smaller space...
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Nintendo Gives VR a STEM Twist with Latest Labo Kit
Kids become video game developers as they play and build with the Nintendo Labo Toy-Con 4 VR Kit.
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Exclusive Video Premiere: Ants Ants Ants ‘Robot, Robot’
The Toy Insider has your first look and listen to the new single by Ants Ants Ants!
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The LEGO Movie 2 Brings More Songs, More Live Action, and the Same Fun
Everything is (still) awesome.
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A New (but Familiar) Adventure Awaits in Pokémon: Let’s Go!
Pokémon Let’s Go! Eevee and Pikachu brings fresh energy to a timeless classic.
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Super Smash Bros. Ultimate Does It All, and Then Some
This game is a truly *ultimate* experience.
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Create and Play Your Way Through Crayola’s New App
Feel good knowing your kids will be learning while playing all of these engaging Crayola activities.
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Create Your Own Movies with Plasticine Movie Maker Studio
The Plasticine Movie Maker Studio by Kahootz lets kids create their own stop-motion movies with the iconic modeling compound.
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Take Home a Viral Internet Sensation with Baby Shark Song Puppets
These puppets are addictive and fun like the song they're based on!
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Build Their Budding Brains with the InnyBin!
The Inny Bin gives toddlers a unique shape-exploration experience!
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Beat Cabin Fever with the Thomas & Friends Ball Pit
This pop-up ball pit fits multiple kids and couldn't be easier to assemble.
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Swurfer Reinvents a Classic with the Kiwi Baby Swing
There's finally a baby swing that looks great in the yard and offers real comfort for little ones.
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Rockin’ Rider Grow-with-me Pony Sings, Moves, and Grows as Kids Do
Babies and toddlers can be cowboys and cowgirls with little fuss!
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Have a Pretend Prehistoric Pet with this Rideamals Dinosaur
Make playtime a roaring good time with the Rideamals Dinosaur by Kid Trax!
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Build, Learn, and Create with LeapBuilders by LeapFrog SPONSORED
SPONSORED
Little ones can create, build, and learn with the new LeapBuilders collection from LeapFrog...
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Fill up Your Toy Box with Mattel’s ‘Toy Story 4’ Toys
Yee-haw! Pop open your toy box and check out what’s inside.
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Take Care of Kristal to Help Her Feel Better
Take care of Kristal to stop her from crying real tears and make her feel better.
Read more
Feel the Magic with the Unicorn Up & Down Roller Coaster
Kids can ride on this unicorn roller coaster car for magical fun!
Read more
Bump Along with This 24 Volt Monster Truck
Who needs a driver’s license when you have a red monster truck?
Read more
Build a Winter Wonderland with Playmobil’s Crystal Palace Playset
Kids can set off on a dazzling adventure with this Crystal Palace Playset.
Read more
Go on a Jungle Journey with the Crayola Scribble Scrubbie Safari SPONSORED
SPONSORED
Kids can customize safari-themed pets with washable markers, then wash them off in the tub to color them again and again.
Read more
Kids Have One Less Pokémon to Catch Thanks to My Partner Pikachu
Kids can elicit more than 20 expressions and 100 reactions from My Partner Pikachu!
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Take Home a Viral Internet Sensation with Baby Shark Song Puppets
These puppets are addictive and fun like the song they're based on!
Read more
Bring Inflatable Fun Home with Bestway’s Barn Ball Pit
Hang out in the barn right in your living room.
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The Splash and Play Mermaid Makes Bath Time Fun!
Even Ariel would approve of this Splash and Play Mermaid!
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The Original Doodle Bear Brings Back a ’90s Favorite with a Tech Twist
Kids can doodle and design on this plush bear, then wash it to start all over!
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Battle in Your Living Room with Battlebots Rivals
Duels between siblings just got more fun.
Read more
Join the War for Cybertron with Transformers’ Classic Animation Optimus Prime and Megatron
For the Transformers' 35th Anniversary, the Autobot and Decepticon leaders get cartoon-styled figures from Hasbro.
Read more
Make Spelling Fun with Speak and Spell
One of the earliest computerized learning systems, the Speak & Spell helps kids learn to spell using a speech synthesizer.
Read more
Live Your Archer Dreams with the Zing Hyperstrike Bow
Put a real zing in your shot with a bow that means business.
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Build a Hedgehog That Performs Tricks with the Tumbling Hedgehog
Kids can build a 172-piece robotic hedgehog and command it to tumble and roll.
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Feel All Kinds of Pressure with Scattergories 30th Anniversary Edition
A very happy birthday to a great game!
Read more
Surf the Asphalt with the Rollplay Wave Catcher
If you're looking for a new way to get kids playing outside, the Wave Catcher from Rollplay just might do the trick!
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