2026 HOLIDAY GIFT GUIDE SNEAK PEEK

Our 21st annual holiday gift guide launches Sept. 23, but we’re giving you a sneak peek at our Hot 20, STEM 10, and 12 Under $20, exclusively revealed by the TODAY show. 

BROWSE BY CATEGORY

Hot 20
STEM 10
12 Under $20
SEE THE HOTTEST TOYS

NEWS & MORE

Cruise, Lay Back, & Play with Little Tikes’ New Cloud Collection

Time < 1

Best Toys for Preschool Prep on WGN’s Daytime Chicago

Time < 1

Screen-Free and Educational Toys on NBC Boston’s The Hub Today

Time < 1

Toys, Games, & Activities to Celebrate Hispanic Heritage Month

Time < 1

Claire’s and Yaya Tea Brew Up a Boba-Inspired Collection

Time < 1

Play the Bluey Way with BBC Studios’ New Events, Activities, & More

Time 2 m

The Best Back-to-School Toys on ABC World News Now

Time < 1
Source: Blue Marble

Expert Review: Blue Marble’s National Geographic Power Rocket

Time < 1

Grover’s Animated Adventures Bring Sunny Days to ‘Sesame Street’ Fans

Time < 1

LEARN THROUGH PLAY

15 STEM TOYS FOR LITTLE SCHOLARS

Kids can continue their educational adventures after the yellow bus doors close!
CLICK TO LEARN MORE

AS SEEN ON TV

Sign up for the Playlist Newsletter!
Subscribe now

NEWS

NEW TOYS & GAMES

See more new toys and games

REVIEWS
archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitterxyoutube