Rip and Twist with the Beyblade Burst Turbo
Spin to victory and challenge your friends in a Beyblade Battle!
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Win Fly Wheels Prizes from Jakks All Week Long SPONSORED
SPONSORED
Learn more about how to enter to win rad Fly Wheels prize all week long!
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Have Some Real-Life Fun with Shopkins Real Littles Frozen Foods
Brrrr! Shopkins Real Littles Frozen Foods are really cooling off the toy aisle!
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Make Colorful Creations with the Spin and Spiral Art Station
Kids can use both sides of this Crayola art set to explore splatter painting and marker designs.
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Make Gifting Personal with These Fat Brain Toys Puzzles
A personalized gift that doubles as fun, classic play.
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Kids Can Learn and Play with ABCmouse Early Learning Academy
ABCMouse is a learning platform for kids ages 3 to 8.
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Learn from Your Mistakes with the Happy Little Accidents Board Game
In this board game, a doodle is just a Picasso waiting to be!
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Knot Fabulous Friendship Bracelets with Cra-Z-Art’s 5-in-1 Bracelet Studio
Kids can make and decorate 28 friendship bracelets!
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Reveal Purr-fect Collectibles with the New Kitten Catfe Collection
Kittens + Coffee = major cuteness!
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Rip and Twist with the Beyblade Burst Turbo
Spin to victory and challenge your friends in a Beyblade Battle!
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Parents of Newborns Can Rest Easy Thanks to the MamaRoo Sleep Bassinet
Get the sleep you've been dreaming of!
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Have Some Real-Life Fun with Shopkins Real Littles Frozen Foods
Brrrr! Shopkins Real Littles Frozen Foods are really cooling off the toy aisle!
Read more
Make Colorful Creations with the Spin and Spiral Art Station
Kids can use both sides of this Crayola art set to explore splatter painting and marker designs.
Read more
Make Gifting Personal with These Fat Brain Toys Puzzles
A personalized gift that doubles as fun, classic play.
Read more
Knot Fabulous Friendship Bracelets with Cra-Z-Art’s 5-in-1 Bracelet Studio
Kids can make and decorate 28 friendship bracelets!
Read more
Reveal Purr-fect Collectibles with the New Kitten Catfe Collection
Kittens + Coffee = major cuteness!
Read more
Solve Some Mysteries with the Playmobil Scooby-Doo! Collection
Scooby-Doo and those meddling kids are officially members of the Playmobil crew!
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Rip and Twist with the Beyblade Burst Turbo
Spin to victory and challenge your friends in a Beyblade Battle!
Read more
Kids Can Learn and Play with ABCmouse Early Learning Academy
ABCMouse is a learning platform for kids ages 3 to 8.
Read more
Learn from Your Mistakes with the Happy Little Accidents Board Game
In this board game, a doodle is just a Picasso waiting to be!
Read more
Hasbro Launches Monopoly House Divided in Time for Election Year
Players can race their way to the White House with Monopoly's new House Divided board game.
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Scat Your Way Through the Keepin’ It Saxy Game
Help Kenny G. defeat bad hair days and more!
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Deconstruct a Rubik’s Cube with the Rubik’s Cage Game
Watch out for the twists and turns that happen when playing Rubik's Cage.
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Swivel Your Way to Fun with Hank’s Twisted Challenge Game
Twist, bend, and turn your body in crazy ways to win a round of Hank's Twisted Challenge.
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The Force Is Strong with Arcade1Up’s Star Wars Home Arcade Game
The Star Wars Home Arcade Cabinet packs a Death Star-sized punch with a trio of classic games.
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Take Home ‘Frozen 2’ in February
Stay out of the unknown — your couch is a much more comfortable place to watch 'Frozen 2.'
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Check out the Grammy Nominees for Best Children’s Album
Ahead of the 62nd annual Grammy Awards, take a listen to the acclaimed kids' music up for the big honor.
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Kids Can Learn and Play with ABCmouse Early Learning Academy
ABCMouse is a learning platform for kids ages 3 to 8.
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Get Grooving with New Music from Koo Koo Kanga Roo, Justin Roberts
Musicians Koo Koo Kanga Roo and Justin Roberts drop new songs that’ll get kids moving and grooving.
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PBS Kids Debuts New ‘Donkey Hodie’ Series, Sets ‘Odd Squad’ Return
It’s a busy day in the neighborhood as 'Donkey Hodie' makes its debut on PBS Kids.
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No Tricks, Just Treats: Spooky Toys for Spooky Szn
No candy necessary (although it is advised).
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Bring the Arcade Home with Counter-Cades by Arcade1Up
Now you can build a home arcade in a smaller space...
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Nintendo Gives VR a STEM Twist with Latest Labo Kit
Kids become video game developers as they play and build with the Nintendo Labo Toy-Con 4 VR Kit.
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Exclusive Video Premiere: Ants Ants Ants ‘Robot, Robot’
The Toy Insider has your first look and listen to the new single by Ants Ants Ants!
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Make Gifting Personal with These Fat Brain Toys Puzzles
A personalized gift that doubles as fun, classic play.
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Take Home a Viral Internet Sensation with Baby Shark Song Puppets
These puppets are addictive and fun like the song they're based on!
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Build Their Budding Brains with the InnyBin!
The Inny Bin gives toddlers a unique shape-exploration experience!
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Beat Cabin Fever with the Thomas & Friends Ball Pit
This pop-up ball pit fits multiple kids and couldn't be easier to assemble.
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Swurfer Reinvents a Classic with the Kiwi Baby Swing
There's finally a baby swing that looks great in the yard and offers real comfort for little ones.
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Rockin’ Rider Grow-with-me Pony Sings, Moves, and Grows as Kids Do
Babies and toddlers can be cowboys and cowgirls with little fuss!
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Have a Pretend Prehistoric Pet with this Rideamals Dinosaur
Make playtime a roaring good time with the Rideamals Dinosaur by Kid Trax!
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Build, Learn, and Create with LeapBuilders by LeapFrog SPONSORED
SPONSORED
Little ones can create, build, and learn with the new LeapBuilders collection from LeapFrog...
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Make Gifting Personal with These Fat Brain Toys Puzzles
A personalized gift that doubles as fun, classic play.
Read more
Kids Can Learn and Play with ABCmouse Early Learning Academy
ABCMouse is a learning platform for kids ages 3 to 8.
Read more
Reveal Purr-fect Collectibles with the New Kitten Catfe Collection
Kittens + Coffee = major cuteness!
Read more
Get Grossed out with What’s in the Box
Kids experience goo, giggles, and mystery toys galore with some weird, green slime.
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Hairdorables Hairmazing Dolls Prove the Higher the Hair, the Closer to Fabulous SPONSORED
SPONSORED
The hair — and the dolls — are bigger than ever!
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The Kindi Kids World Gets Even More Colorful with a New Doll and Accessories
New year, new Kindi Kids to collect!
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Make This Ariel Vanity Part of Your World
Perfect for pretend play, this Little Mermaid-themed vanity is full of gadgets and gizmos aplenty.
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Set Favorite Scenes with Classic Colorforms Retro Replay Editions
Classic Colorforms are back, with retro Teenage Mutant Ninja Turtles and Care Bears editions!
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Ride Along ‘Doo-Doo-Doo-Doo’ with the Baby Shark 6-Volt Plush Ride-On
Mommy Shark and Daddy Shark approve!
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Snack Time Is Poppin’ with the Play-Doh Kitchen Creations Popcorn Party
It's not a real party until you break out the Play-Doh Kitchen Creations Popcorn Party Play Food Set!
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Rip and Twist with the Beyblade Burst Turbo
Spin to victory and challenge your friends in a Beyblade Battle!
Read more
Learn from Your Mistakes with the Happy Little Accidents Board Game
In this board game, a doodle is just a Picasso waiting to be!
Read more
Enjoy Snow Day Magic With the H2OGO! Unicorn Snow Tube
Turn your backyard into a real winter wonderland with this unicorn-themed snow tube.
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Learning Gets Sweeter with the Confectionery Science Candy-Making Kit
Make edible candy and practice sugar chemistry with this hands-on science kit.
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Ride Like the Wind with Razor E-Punk Electric Micro Bike
Razor's E-Punk scooter may be small, but it sure is fast!
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Scat Your Way Through the Keepin’ It Saxy Game
Help Kenny G. defeat bad hair days and more!
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The Paranormal Intercept Bus Adds a New Dimension to LEGO Play
This construction set, part of LEGO’s Hidden Side collection, incorporates AR tech for additional, spooky ways to play.
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Swivel Your Way to Fun with Hank’s Twisted Challenge Game
Twist, bend, and turn your body in crazy ways to win a round of Hank's Twisted Challenge.
Read more
