Walmart kicks off its first-ever Toy Week by unveiling its Chosen By Kids top holiday toy list. The retailer also announced updates to its layaway program, and unveil some of the coolest Star Wars toys launching on Force Friday, Sept. 4.

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Chosen By Kids
Walmart enlisted hundreds of kids ages 18 months to 12 years to play with new toys for 2015 to select the top 25 toys of the holiday season. The retailer broke down kids’ choices into four separate trend categories, including Future Foodies, Veterinarians in Training, Adventure-Seekers in the Making, and Dreaming Design Stars. Products from 12 different manufacturers were chosen, including Hasbro, Fisher-Price, VTech, Moose Toys, and more.

For more information on Walmart’s Chosen by Kids list, visit www.walmart.com/chosenbykids.

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Legendary Yoda, from Spin Master

Star Wars: The Force Awakens
On For Friday, Sept. 4, Walmart will open its doors at 12:01 a.m., allowing consumers to purchase hundreds of Star Wars products, including those that are exclusive to the retailer, such as Topps’ Star Wars Galactic Connexxions trading disc game.

During Force Friday midnight events, Walmart will hand out free limited-edition two-packs of the discs, including a rare star field disc that is only available in packs given away on Force Friday. Four lucky customers who find one of four special redemption discs have the chance to redeem an ultra-rare, 14-karat gold disc and a Star Wars room makeover.

To find Force Friday events and information happening in your neighborhood, visit walmart.com/starwars.

Layaway
Friday, August 28 marks the beginning of Walmart’s holiday layaway program. New this year, the company has lowered the price for eligible items to $10 with a $50 minimum basket. There is no opening fee for customers to start a layaway account, and they only need to put down 10 percent to reserve their products and pick them up by December 14.

About the author

Marissa Silva

Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.

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