From the impacts of the COVID-19 pandemic to the child malnutrition crisis, the United Nations Children’s Fund (UNICEF) has worked to provide all kids with an equitable future. As part of that mission, UNICEF is transforming Halloween into a new opportunity for both kids and adults to help make a change.
This October, UNICEF is launching a spooky new QR code as part of the annual “Trick-or-Treat for UNICEF” campaign. Participants will be able to download the code and include it in their Halloween celebrations. Using any smartphone, participants can scan the code to donate to and engage with UNICEF’s mission. All funds raised with the QR code will help keep kids educated, protected, healthy, and respected.
The annual “Trick-or-Treat for UNICEF” campaign first began in 1950 when trick-or-treaters went from door to door collecting loose change in hand-painted, orange milk cartons to raise funds for kids impacted by World War II. Over the years, the campaign has raised more than $195 million to support kids around the world.
All interested participants can visit trickortreatforunicef.org for more information and to add some charitable meaning to their Halloween festivities this year.
