Toy Insider Editor-in-Chief Ali Mierzejewski joined Good Day Philadelphia to show off some of the year’s hot new toys that parents should buy before it’s too late. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


EXIT: THE LORD OF THE RINGS — SHADOWS OVER MIDDLE-EARTH

An all-new EXIT: The Game title follows an exciting storyline in this beloved franchise. Middle-earth is in grave danger. Frodo and the Fellowship are on their way to Mordor to destroy the One Ring, but they need help! Players must make haste and carry out Gandalf's secret assignments in order to buy Frodo enough time…

Product Facts

  • MSRP:
  • $19.95; $28.00 CAD
  • Age:
  • 10+

Buy Now

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LEVEL UP GAMING CHAIR

Preschoolers can enjoy their very own gaming station with this kid-friendly swivel chair, attached joystick, and pretend headphones. The included interactive tablet teaches letters, numbers, and animals, and features gaming sound effects.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 18 MOS+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LEGO SUPER MARIO ADVENTURES WITH PEACH STARTER COURSE

This 354-piece building set is compatible with LEGO Super Mario playsets and includes an interactive LEGO Peach figure. Play with the Peach figure in different scenarios to trigger reactions and earn digital coins.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

COCOMELON ULTIMATE LEARNING ADVENTURE BUS

Toddlers can learn and play with JJ across two modes of play: Music and Learning. The interactive bus features lights, sounds, and songs and teaches counting, shapes, and more.

Product Facts

  • MSRP:
  • $61.99
  • Age:
  • 18 MOS+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MAGIC MIXIES MAGICAL CRYSTAL BALL

Use the light-up magic wand and say the magic words to make the crystal ball fill with mist, which clears to reveal an interactive, fortune-telling Magic Mixie. Features more than 80 lights, sounds, and reactions.

Product Facts

  • MSRP:
  • $84.99; $119.99 CAD
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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