Lum Lums Light-Up Friendship

Lum Lums, from Imperial Toy, is a new collection of pocket-sized dolls, pets, and accessories that light up with the magical power of friendship. When girls hold their Lum Lums by both of their hands, all… read more


Predicting the toy hits of 2012

Today our Toy Insider Mom is guest posting over on Based on her visit this past week at Toy Fair, Laurie is giving her her first-look predictions on which toys will be the… read more


The Toy Insider Mom Brings Summer Fun Back To Good Day New York!

Summer is almost here and Toy Insider Mom, Laurie Schacht returned to Good Day NY to share this summer’s hottest toys with Greg and Roseanna. Last year when Laurie visited the morning duo, it ended… read more

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