Toy Soldiers for Today’s Generation of Kids

Did you know that children have been playing with toy soldiers for thousands of years? Archeologists searching ancient Egyptian tombs discovered that these toys have been around since the days of the Pharaohs. Sculpted from… read more

Summer Toy Bonanza on The Today Show

Summer’s here and it’s time to get outdoors and play! Toy Insider Mom Laurie Schacht stopped by The Today Show to show off some of the season’s hottest new toys and games. For more on… read more

Ken Dolls We Recognize IRL

There’s a new squad in Malibu, and they’re as diverse and stylish as ever. A familiar face is joining The New Barbie Crew: Ken. The Barbie Fashionistas line now includes 15 new Ken dolls featuring three body… read more

Squawk is Egg-Splosive Fun

This mama hen is one squawk away from laying her egg and there is no clucking your way around it. Squawk is the latest addition to Mattel’s collection of games and will hit stores later this… read more

These Cars 3 Toys Come in First Place

Disney•Pixar’s Cars 3 will hit the closing credits nearing the two-hour mark, but that doesn’t mean the race is over quite yet. In fact, we’re driving the race from the big screen into your living… read more

The Hottest Outdoor Toys on Fox Business Channel

Summer’s almost here and it’s time for kids to get outdoors and play. Toy Insider Senior Editor Marissa DiBartolo stopped by Mornings with Maria Bartiromo on Fox Business Channel to show off some of the… read more

Rainy Day Fun on Better Connecticut

Don’t let bad weather rain on your kids’ fun. Toy Insider Senior Editor Ali Mierzejewski stopped by Better Connecticut in New Haven to show off the best toys for fun on a rainy day. For… read more