DC Super Hero Girls Dolls

DC Super Hero Girls Action Dolls Rock Girl Power

Being a teenager is hard. Being a superhero teenager is even harder. Embracing this concept, DC Super Hero Girls is a new interpretation of iconic DC Comics characters in an all-new high school setting. The… read more

Mattel_DCSuperheroGirlsActionFigureAsst

DC SUPER HERO GIRLS ACTION FIGURE ASSORTMENT

Inspired by a new interpretation of iconic DC Comics characters in a high school setting, this assortment of 6-inch action figures will lead to superhero fun. Molded fashions are inspired by the costumes of original… read more

Mattel_BarbieRainbowLightsMermaid

BARBIE RAINBOW LIGHTS MERMAID DOLL

Kids can dip this Barbie doll into the water to see her mermaid tail glimmer with colorful rainbow lights. Press the button in her necklace to switch her on, and dip her into the tub… read more

The Mega Bloks American Girl Grace's 2-in-1 Buildable Home, featuring 749 pieces. (PRNewsFoto/American Girl)

Now Kids Can Build the World of American Girl

Thanks to a new line of licensed Mega Bloks sets, now kids ages 8 and up can build the world of American Girl, with bricks, mini figures, and tiny accessories. These highly detailed building sets, from… read more

IAEFeat

Best of 2016: Girl Power Toys that Totally Rock

“Girl power” is more than just a ‘90s girl band mantra. It’s become a huge buzzword across many industries and companies who all have one goal: to empower young girls to become strong women. And… read more

toy insider top pick coding

Best of Toy Fair 2016: Toys that Teach Kids How to Code

Coding powers our world. It’s the language of the Internet and is a skill that people in most—if not all—industries need to succeed. Many toy companies recognize the importance of learning to code, and have created items… read more

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