PhotographerStylist

Ever After High Thronecoming Dolls Compete for the Crown

Mattel’s wildly successful Ever After High doll line features the daughters of classic princesses and villains in well-known stories such as Goldielocks, Snow White, Cinderella, and more. Four of the characters have been nominated to… read more

The Dolls of Monster High Take Over Hauntlywood

The ghouls of Monster High have become something like an epidemic. What started out as a fashion doll line for girls ages 6 and up has transcended to book deals, DVDs, and Nickelodeon TV specials. Mattel’s newest doll line,… read more

FantoysticSquare

The Toy Insider’s NEW #FanTOYsticFridays!

FanTOYstic Fridays is BACK on Twitter starting September 1, with a whole new way to play! Every Friday, the Toy Insider will post this FanTOYstic badge on one sponsored toy review on our website. And… read more

Owner of Hollywood Heroes and star of the reality TV show Toy Hunter, Jordan Hembrough poses with a plush version of himself.

On the Hunt with Jordan Hembrough

When you step inside Hollywood Heroes in Westwood, NJ, you can literally smell the nostalgia (for those of you who are unfamiliar, nostalgia smells similar to dust-covered cardboard and childhood memories—but like, in a good way). In… read more

Motion Control Thomas Puts Little Ones in Control

My First Thomas & Friends Motion Control Thomas, from Fisher-Price, puts the power in kids’ hands, giving them a simple way to control where Thomas goes. There’s no track—kids simply wave their hand or the… read more

Mattel_BounceOff

Bounce Off and Boast!

When it came to family game night growing up, I would brag about my gaming “talents,” and let it be known that I would be the ultimate winner by the end of the night (mostly because… read more

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The Toy Insider Mom Springs into Summer with WGN Chicago

In this video, Toy Insider Mom Laurie Schacht stops by WGN Chicago to show off this summer’s hottest new toys with Larry Potash and Paul Konrad. Rabbids Plunger Blaster (McFarlane) Command your wacky army of Rabbids with the Rabbids… read more

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