Soar home with the strongest, fastest reindeer of all time. Glisten is so fast you only see a streak of twinkling stars! Includes medallion, which unlocks special Merry Mission app features.

Emotional and Social Intelligence
Smart Tech

Minion Mania: Our Top Picks of Minions Toys

You know them and you love them—so much that the trouble-making Minions from the first two Despicable Me movies are starring in their own animated film, coming out on July 10. I think it’s safe… read more

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Frozen Favorites: Top 10 Frozen Toys for Kids

No matter how hot the weather got, this year has been particularly icy, due to kids worldwide belting out “Let it Go,” asking innocent by-standers if they wanna build a snowman, and breaking DVD players… read more


Build-A-Bear Workshop Continues to Spread Holiday Cheer

Build-A-Bear Workshops Inc. has transformed its stores into Santa’s Workshops, and the holiday cheer doesn’t stop there. Build-A-Bear is introducing eight reindeer and will extend play beyond plush with the launch of an exclusive holiday… read more


St. Patricks Day Cheer With Plush!

St. Patricks day is just around the corner and we could not help ourselves but to dig around for some of the most fun and festive St. Patrick’s day toys! Angry Birds seasons is still… read more


Alvin & The Chipmunks: Chipwrecked! Toys & Play

Alvin and The Chipmunks will be back in theaters December 16th for their 3rd big screen movie, “Alvin And The Chipmunks: Chipwrecked!” and to go along with this highly anticipated family movie there are some… read more

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