TOYS

  • Hasbro’s New Super Soakers Blast Away the Competition

    Hasbro’s Nerf Super Soaker’s are bigger and more powerful than ever! Recommended for kids ages 6 and up, these water blasters allow kids to outlast any opponent with the ability to soak over longer distances with even more water. The Hydrostorm Water Blaster is motorized so kids don’t have to waste any time pumping. By […]

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GAMES

  • Lego the Hobbit Is Not Just a Tolkien Gesture

    LegoTheHobbit2

    Given the success of the two Hobbit films to date, it would be understandable if any video games based on J. R. R. Tolkien’s classic fantasy novel attempted to get by on name recognition alone. So I’m pleased to say that the new Lego the Hobbit, published by Warner Bros. Interactive Entertainment and developed by […]

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ENTERTAINMENT

  • Marvel Releases Exclusive Comic Book Prequel for Marvel Universe Live!

    Marvel Live Comic Cover

    Marvel fans, unite! Feld Entertainment Inc. will put fans right in the middle of one of the most electrifying battles between good and evil ever conceived with Marvel Universe Live!, a live arena spectacular touring nationally this summer. But the story begins even before audiences arrive, as Marvel has created a prequel comic book that […]

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MOBILE APP

  • Dinosaur Puzzle & Play Is a Roarin’ Good Time

    CupcakeDigital.DinosaurPuzzle&Play

    Cupcake Digital Inc. and Discovery Communications introduce Discovery Kids Dinosaur Puzzle & Play, a new app that lets kids play and learn about a wide range of dinosaurs that once roamed the Earth. Geared toward young explorers under the age of 5, kids complete puzzles in easy, medium, or hard levels in order to unlock […]

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GIVEAWAY

  • The Toy Insider Springs Into Fun with a New Giveaway!

    Layout 1

    Out with the old, in with the new!  Spring into fun with The Toy Insider! To celebrate the arrival of spring, we’re cleaning out our overflowing closet! Nothing like a good bout of spring cleaning to make room for the new AMAZING toys we’ll be sharing with you throughout this year. We’re giving away a […]

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BLOG

  • Activision’s Skylanders Trap Team Captures Evil, Unleashes Good

    April 23, 2014

    Portal

    Activision’s newest installment to the $2 billion Skylanders franchise, Skylanders Trap Team, redefines the toys-to-life phenomenon with a new ground-breaking innovation. Unveiled today, the new game will reverse the magic of bringing toys to life by allowing kids to pull villains—including Kaos—out of the digital world and into the physical world. In Skylanders Trap Team, […]

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  • Giving Toys a Second Chance

    April 19, 2014

    Second Chance Toys

    With Earth Day just around the corner, it is a good time to think about how to reuse and recyle. Reusing and recycling toys, in particular, is a great example! I wrote a post around the holidays about recycling and reusing toys with these tips. Yet, there is a national organization that was started by a high […]

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  • Rabbids Invasion Toys Wreak Havoc in the Best Ways

    April 14, 2014

    Raving Rabbids Toys

    I like to pretend that I’ve grown out of my childish, tomboy ways, but there’s something about toys that fart, burp, scream, and make the noises of toilets flushing that really, even still, steals my heart. As Ubisoft’s Rabbids video game-turned-Nickelodeon hit TV series, Rabbids have completely taken over TV screens and gaming devices, and now the Rabbids licensed toy […]

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  • Make Easter Sweet with Toys Instead of Candy

    April 14, 2014

    Hexbug Bunny Ears

    ABC US News | ABC Business News   Twilight Buddies (Cloud b) The new Twilight Buddies are a colorful, ultra-cuddly collection of super soft friends that help ease children’s fear of the dark. These plush pals project actual star constellations onto bedroom ceilings and walls. Each cute character provides a soft glow in three soothing […]

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  • Traveling with Kids

    April 13, 2014

    traveling with kids

      We travel with our kids several times a year and I am always trying to think of new ways to make the whole process a lot smoother. For Christmas, we got both of our kids their own suitcases, like the Trunki from Melissa and Doug. They love to be able to pack their favorite […]

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