Lena Breyer: The Toy Insider KidLena, The Toy Insider Kid, loves to play dress up. She is interested in anything beautiful, and is quite partial to wearing wings. Just Pretend Kids‘ Dress Up Collection has a wide range of shiny, sparkly, glittery, beautiful outfits, as well as a variety of great non-shimmery costumes—such as pirates and dragons—for kids who are less inclined to wear sparkles.

The Ladybug Collection, part of Just Pretend Kid’s Insect Tutu Collection, allows kids to pretend to be a ladybug in this costume. This dress up ensemble includes the Ladybug Collection Wand, Wings, Bodysuit, and Boppy Headpiece.

 

Lena couldn’t help but dance around in the ladybug costume. She obviously plans to wear this outfit all day (and probably for the foreseeable future)!

 

Kids can play mermaid with the Ocean Mermaid Costume, part of the Enchanted Collection of Costumes & Dress Up. The costume is made up of turquoise sequin “scales” to make kids feel like mermaids.

 

Lena feels like a garden fairy in Just Pretend Kids’ purple Pansy tutu with coordinating wings, wand, and headpiece.

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About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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