• Hasbro’s New Super Soakers Blast Away the Competition

    super soaker 3

    Hasbro’s Nerf Super Soaker’s are bigger and more powerful than ever! Recommended for kids ages 6 and up, these water blasters allow kids to outlast any opponent with the ability to soak over longer distances with even more water. The Hydrostorm Water Blaster is motorized so kids don’t have to waste any time pumping. By […]



  • Disney Magical World Takes Players into a Digital Magic Kingdom


    Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, etc., are among the most recognizable around, and Disney Magical World puts them all in a customizable universe full of mini-adventures. Published by Nintendo for the 3DS, the game lets players create their own avatars and explore worlds inspired by classic animated features such as […]



  • Marvel Releases Exclusive Comic Book Prequel for Marvel Universe Live!

    Marvel Live Comic Cover

    Marvel fans, unite! Feld Entertainment Inc. will put fans right in the middle of one of the most electrifying battles between good and evil ever conceived with Marvel Universe Live!, a live arena spectacular touring nationally this summer. But the story begins even before audiences arrive, as Marvel has created a prequel comic book that […]



  • Dinosaur Puzzle & Play Is a Roarin’ Good Time


    Cupcake Digital Inc. and Discovery Communications introduce Discovery Kids Dinosaur Puzzle & Play, a new app that lets kids play and learn about a wide range of dinosaurs that once roamed the Earth. Geared toward young explorers under the age of 5, kids complete puzzles in easy, medium, or hard levels in order to unlock […]



  • The Toy Insider Springs Into Fun with a New Giveaway!

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    Out with the old, in with the new!  Spring into fun with The Toy Insider! To celebrate the arrival of spring, we’re cleaning out our overflowing closet! Nothing like a good bout of spring cleaning to make room for the new AMAZING toys we’ll be sharing with you throughout this year. We’re giving away a […]



  • Activision’s Skylanders Trap Team Captures Evil, Unleashes Good

    April 23, 2014


    Activision’s newest installment to the $2 billion Skylanders franchise, Skylanders Trap Team, redefines the toys-to-life phenomenon with a new ground-breaking innovation. Unveiled today, the new game will reverse the magic of bringing toys to life by allowing kids to pull villains—including Kaos—out of the digital world and into the physical world. In Skylanders Trap Team, […]


  • Giving Toys a Second Chance

    April 19, 2014

    Second Chance Toys

    With Earth Day just around the corner, it is a good time to think about how to reuse and recyle. Reusing and recycling toys, in particular, is a great example! I wrote a post around the holidays about recycling and reusing toys with these tips. Yet, there is a national organization that was started by a high […]


  • Rabbids Invasion Toys Wreak Havoc in the Best Ways

    April 14, 2014

    Raving Rabbids Toys

    I like to pretend that I’ve grown out of my childish, tomboy ways, but there’s something about toys that fart, burp, scream, and make the noises of toilets flushing that really, even still, steals my heart. As Ubisoft’s Rabbids video game-turned-Nickelodeon hit TV series, Rabbids have completely taken over TV screens and gaming devices, and now the Rabbids licensed toy […]


  • Make Easter Sweet with Toys Instead of Candy

    April 14, 2014

    Hexbug Bunny Ears

    ABC US News | ABC Business News   Twilight Buddies (Cloud b) The new Twilight Buddies are a colorful, ultra-cuddly collection of super soft friends that help ease children’s fear of the dark. These plush pals project actual star constellations onto bedroom ceilings and walls. Each cute character provides a soft glow in three soothing […]


  • Traveling with Kids

    April 13, 2014

    traveling with kids

      We travel with our kids several times a year and I am always trying to think of new ways to make the whole process a lot smoother. For Christmas, we got both of our kids their own suitcases, like the Trunki from Melissa and Doug. They love to be able to pack their favorite […]



WELCOME TO THE 8TH ANNUAL TOY INSIDER! There is nothing like watching your little one unwrap that one toy they’ve been wishing for all season long, but getting to that moment can sometimes be a bit difficult. Scouring the toy aisles in search of the perfect gift is quite the task—and that’s where we come in. We are so excited to bring you this year’s Toy Insider, your holiday gift guide to the best toys for the kids in your life. The Toy Insider panel of experts has been locating, previewing, and playing with the best toys and games for this year’s holiday season so that you can find the perfect gift.

This year’s guide, which can also be found in the November issue of Woman’s Day magazine, is packed with a brand new selection of toys for children of all ages. A handy skill key is located on the Hot 20 page, so you can see exactly what benefits the kids on your list will receive from each toy.

While traditional play patterns will always be around, it’s no secret that tech toys have climbed to the top of kids’ lists in recent years. This year, our brand new Top Tech 12 will guide you to the best tech toys on the shelves. Look for the Top Tech 12 logo to see some of our favorite tech-based items.

You will also find a checklist of all the toys featured in our guide. You can use the checklist to sit down with your children and create their holiday wish list, making your shopping experience that much easier.

As parents first and toy experts second, we know that gift giving should be fun and bring joy to the children in your life.

Enjoy the Toy Insider, THE source for the hottest toys and gifts of the holiday season, and be sure to visit us here at for even more great toys and gifts throughout the whole year!