Looking for the hottest toys this holiday season? Toy Insider Senior Editor Marissa DiBartolo stopped by WISH-TV in Indianapolis to show off the most popular toys of the holiday season. For more on the products featured in this segment, check out the notes below, and be sure to check out our complete holiday gift guide.
Hatchimals- Hatchimals are magical creatures that live inside of eggs. Who’s inside? It’s a surprise!
- Each egg contains one of two interactive Hatchimals. Kids must and care for their egg as its eyes will light up as it makes cute sounds, telling you how it’s feeling!
- Once kids have played with it enough, they’ll see rainbow eyes, meaning it’s time to hatch! But, Hatchimals can’t hatch on their own. Kids’ touch encourages them to peck their way out of the egg—it’s a once-in-a-lifetime experience!
- Now, kids get to raise their furry Hatchimal through 3 stages, from baby to toddler, to kid. Hatchimals sing “Hatchy Birthday” each time it enters a new stage!
- Kids will teach them how to walk, dance, play games and more! It will even repeat what they say in its own voice.
- Ages: 4+
- MSRP: $59.99
Go! Go! Smart Friends Twinkle the Magical Unicorn (VTech)
- Soar through the kingdom with Twinkle the Magical Unicorn from the Go! Go! Smart Friends world.
- Press the enchanting unicorn’s button and she will walk forward, move her head and flap her wings.
- Place the included MagicPoint character, Princess Prisma, on one of Twinkle’s two MagicPoint locations to trigger delightful responses, sounds, motion and lights.
- Twinkle also interacts with her carrot accessory.
- Toddlers can create a whole kingdom featuring princesses, princes, fairies, magical creatures and more with Go! Go! Smart Friends characters and playsets.
- Ages: 1.5-5
- MSRP: $29.99
- Available: Amazon, Target, Toys R Us, Walmart
Half-Shell Headquarters Playset (Playmates)
- The adventures of the Teenage Mutant Ninja Turtles just got a lot bigger — the Half-Shell Headquarters Playset from Playmates Toys has four levels of Ninja Turtle fun and was designed specifically for preschoolers!
- Each level is packed with surprises and new features to discover. With this many transformations, twists and turns, kids can either guide the Turtles to safety or send Shredder and his gang right to jail!
- The play set features tons of exciting surprises, like street-level trap doors that lead to other levels.
- Ages: 3+
- MSRP: $59.99
- Available: Amazon, Target, Toys R Us, Walmart
Sqand - With Cra-Z-Art’s Sqand, create and display awesome underwater scenes with specially formulated sand that holds its shape!
- Squeeze out the compound and it becomes the ultimate molding fun!
- Make different figures—build up, build out, squish it, squirt it.
- There’s no mess and it never dries out, until it comes out of the water and becomes magically dry.
- Ages: 6+
- MSRP: $19.99
- Available: Toys R Us
Street Shots Racers Blaster (Blip)
- Where blasters and vehicles unite for the ultimate in targeting and high performance challenges.
- The Street Shots blasters fire your vehicles fast, far and extreme at scale speeds of over 500 MPH.
- Use the included accessories to launch your vehicles up walls and over furniture.
- The future of racing is a blast!
- Ages: 5+
- MSRP: $19.99
- Available: Amazon, Target, Toys R Us
NEON Flash - This kids scooter gives a quiet ride and with flare. Glide in lights with the cool LED deck and motion-powered wheels.
- The neon under glow is reflected onto the deck from the dynamic ultra-bright LED wheels which light up as soon as they take off.
- This strong and durable scooter with a lightweight aluminum frame is perfect for quick and easy transportation.
- Ages: 5+
- MSRP: $79.99
