At Super Hero High, class is in session, and the students are ready to teach your kids just how powerful girls really are.
Warner Bros. and DC Entertainment, in partnership with Mattel, launched the new DC Super Hero Girls brand at New York Comic-Con on Oct. 8. The property features teenage versions of female superheroes and villians, and includes a fully integrated website, social media accounts, action figures, books, and more.
This super(em)power brand encourages girls to harness their inner strength, be themselves, work together, and take on the world.
The DC Super Hero Girls roster includes Wonder Woman, a natural born leader who is the epitome of a female superhero; Batgirl, who combines superhero with super smarts and even reinforces the importance of STEM learning; and Supergirl, who heats thing up with her powerful heat vision, and also warms hearts with her kind and quirky nature. Kids will also get to know teenage versions of Harley Quinn, Bumblebee, Poison Ivy, Cheetah, and Katana.
And while some male superheroes also make an early appearance, such as Green Lantern and Beast Boy, this show really is all about the ladies (including some fun nods for DC fans, like Barbara Gordon’s quick appearance in the second webisode).
These teens may have super powers, but they are your typical high schoolers, immersed in their smartphones, snapping selfies, and listening to music with bass so loud they can feel it in their spleens. Even though these super girls are flying around the hallways, shrinking down to the size of a bee, and battling monsters, the addition of those human, teenage tendencies make the girls very relatable.
At New York Comic-Con, fans got a behind-the-scenes look at the new brand during a panel moderated by Tiffany Smith from DC All Access. The panel featured the super women behind DC Super Hero Girls, including the voice of Cheetah, Ashley Eckstein; DC Entertainment Creative Director Aria Moffly; Animation Writer and DC Comics Graphic Novel Author Shea Fontana; Random House Children’s Books DCSHGs Middle-Grade Novel Series Author Lisa Yee; Mattel Toy Design Manager Christine Kim; and Mattel Consumer Insights Director Tania Missad.
The upcoming product line was also on display in the Crystal Palace, including Mattel’s first-ever 6-inch action figures designed for girls, and 12-inch scale action dolls featuring strong, athletic bodies that stand on their own in heroic poses (no doll stands required for these super ladies).
Additional content, toys, and licensed products will continue to debut later this year, with a full brand launch in 2016.
