EducationalInsights.CrazyCerealThey say breakfast is the most important meal of the day, and now it finally makes sense with Crazy Cereal, from Educational Insights. This adorable new electronic game for kids ages 4 and up serves up surprises as kids battle it out in the bowl (the cereal bowl, that is).

Made for two players, kids grab one of two electronic, light-up spoons and attempt to be the one to collect the most cereal pieces. The fast-paced game is simple enough for little ones, and there are so many exciting components that keep gameplay fun and enticing; such as the magical color-changing spoons, the adorable “Cereal Box” the game is packaged in, and even the rules—because rules can be fun!

To play, kids pour the 45 Cereal Pieces into the large Cereal Serving Bowl and each player gets his own smaller, blue Player Bowl and light-up Spoon. Once both players are ready, one person will say “Go!” and kids will then turn on their spoons and race to pick up cereal pieces according to the color their spoons are flashing: the spoons will flash green, red, blue, yellow, and all four colors at once (aka “Crazy Mode”). Kids can only pick up Cereal Pieces one at a time, except in Crazy Mode when they can pick up pieces two at a time, and all colored pieces are fair game—even the orange ones! (It’s important to note that the spoon will never light up orange, so Crazy Mode is a good opportunity to snag those orange pieces!) During play, the spoons also go dark, which means players can no longer collect cereal and will have to wait for the spoon to light up a color again.

CrazyCerealLifestyleImageGameplay lasts less than five minutes, making it easy for kids to swap places and let someone else play, or for a quick rematch. In addition, the game promotes sportsmanship and social skills, helps kids develop their hand-eye coordination and fine motor skills, and it puts kids’ brains to work as they exercise their color recognition and counting skills. Once kids are done playing they can play the memory and maze games on the back of the box, just like they would on a real cereal box, and I highly suggest parents check out the Nutritional Information chart on the side of the box to make sure this kids are getting the necessary serving of laughs, giggles, and fun.

About the author

Deanna Atkins

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.

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