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Get Cozy with Comfy Critters

Winter is in full swing by this time of year, which means cold weather, lots of snow, and that the unspoken—yet universal—best part of the day is cuddling up with a warm blanket after a long… read more

hatchimals

Hatchimals Are a New, Magical Play Experience

All year long, the toy industry was tight-lipped about what’s behind the hottest toy of the year—but now the secret has cracked. Hatchimals, the newest line from Spin Master, is an interactive experience like we’ve never… read more

MyFriendPikachu

Become a Pokémon Trainer with My Friend Pikachu

For more than 20 years, Pikachu has become kids’ best friend in different ways, from being trained on Nintendo devices or coming alive in the TV series. Every kid dreams of capturing a Pikachu when they… read more

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Snuggles, My Dream Puppy Loves You Back

The moment anyone stares into Snuggles, My Dream Puppy’s eyes, he or she will automatically fall in love with it. Made for kids ages 5 and up, this tiny pup from Moose Toys is the most realistic… read more

BuildABearMonsterMixters

Customize Your Own Friendly Monster at Build-A-Bear

Build-A-Bear Workshop is all about creating a customized furry friend, and now, kids can truly tailor-make their characters from head to toe. Monster Mixters is a new mixable collection from Build-A-Bear, where kids choose every single component of… read more

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Curl Up with Care Bear Cousins from Just Play

As if Care Bears weren’t cute enough, there are some new creatures in Care-A-Lot ready to cuddle. Just Play’s new line of Care Bear Cousins plush are inspired by Care Bears and Cousins, the Netflix… read more