Club Chelsea is the Coolest Club in Town

Welcome to the club. Club Chelsea, that is. The new line of Barbie dolls from Just Play are the perfect contenders to be any kid’s new BFF. The Club Chelsea doll is a unique, fashion… read more

Strawberry Shortcake Throws Back to Original Design

Most desserts are known for their sweet deliciousness, but others are best known for the adorable toys named after them. While some may start salivating at the mention of strawberry shortcake, others are washed over… read more

Dance Like Royalty with Magic Dancing Sofia

Ever been invited to a Royal Ball and not know how to dance? That’s the definition of #awkward. Luckily, Just Play has the perfect solution for little princes and princesses to perfect their moves and even… read more