Top Toy Trend: Tiny Techies

Technology is moving faster than ever, and today’s kids are learning how to swipe a touchscreen before they can walk. Toys that lean into and embrace cutting-edge technology will help enhance kids’ skill development and familiarize… read more

Top Toy Trend: Up and At Em

Crawl. Walk. Run. No matter how old or young your kids are, it’s crucial to provide them with toys that encourage them to stay moving during playtime. Toys that physically engage kids allow them to… read more

Top Toy Trend: Collect Them All

Collectible toys are mega popular with kids ages 4 to 8. These tiny toys can be purchased with allowance money, allow kids to trade and share with each other, and provide an exciting element of surprise. These… read more

Top Toy Trend: Coding 101

Toys that enhance kids’ STEM skills are extremely popular, but this year, toy manufacturers are focusing in on one key component of the STEM curriculum: coding. Coding is the language of the future, and it… read more

Top Toy Trend: Girl Power

Girls can do anything, whether they want to grow up to be engineers or fight crime as a superhero. Girls are calling for toys that meet their interests and passions, and toy companies are answering… read more

#PlayLikeHasbro Twitter Party: Sept. 27!

The Toy Insider will host a Twitter party on Tuesday, Sept. 27 from 11 a.m.-12 p.m. EST with Hasbro! Play and follow along using #PlayLikeHasbro to win tons of new prizes, including Hasbro’s latest games,… read more

Pacific Play Tents Twitter Party: Sept. 23!

The Toy Insider will host a Twitter party on Friday, Sept. 23 from 11 a.m.-12 p.m. EST with Pacific Play Tents! RSVP and play to win fun tents and play houses that inspire imaginative play… read more

Celebrate National Teddy Bear Day with $5 Build-A-Bears

Build-A-Bear Workshop has sold more than 150 million furry friends since the store first opened, and this year there’s a lot more furry excitement to party about. Tomorrow Build-A-Bear stores will celebrate National Teddy Bear Day with… read more

Best Toys to Build Up Fun

Building sets have always encouraged kids to use their imaginations to build up their own adventures and worlds. The possibilities are endless as kids combine the tiny bricks and construction pieces from different kits to… read more