The True Value of Toys-to-Life Games

Toys-to-life is a genre of video game that lets players take physical figures, tap them onto an interactive base, and watch them jump to life inside the video game. The plastic figures and toys each… read more

Best of Toy Fair 2017: Soaring to New Heights

Drones are everywhere. From delivering our packages to being wrapped up underneath the Christmas tree, they’re taking over—but in a much less “robots-taking-over-the-world” sense than we all thought. This year at the North American International… read more

Best of Toy Fair 2017: Building Differently

The construction toy aisle has been full of bricks for decades, and that’s not changing anytime soon. What is changing is that in addition to all those classic bricks, kids are being offered new ways… read more

Best of Toy Fair 2017: Collectibles

Little is still big this year. Collectibles are everywhere, and while they were a major trend in 2016, this year may just outdo the last. The Toy Insider team and I came across hundreds of… read more

Best of Toy Fair 2017: Toys to Help De-Stress

Take it from a team of professional toy experts, there’s no greater cure for stress than playing with toys. When we hit the North American International Toy Fair, we were so consumed by play, that… read more