Next time the kiddos dive into that box of Cinnamon Toast Crunch, they won’t be pulling out a toy, but instead getting a hands-on physics lesson.

Starting this month, General Mills is partnering with Rube Goldberg, Inc. to celebrate the 30th Anniversary of the Rube Goldberg Machine Contest. On specially-marked boxes of GM cereals, including Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Lucky Charms and Reese’s Puffs, kids can follow instructions to transform the packaging into one of six Rube Goldberg-inspired simple machines.

To keep the good times rolling, inventive families have until August 1 to enter to win one of twenty $20,000 college scholarships for either themselves or a person of their choosing. To enter, participants are required to post a photo of their simple machine on either Instagram or Facebook with #BreakfastBlueprint and #BigGSweepstakes in the caption. An entry must also be completed at RubeCerealMachines.com.

Nothing like a box of Cocoa Puffs sprinkled with STEM concepts, amiright? BRB, buying six boxes of cereal so I can build all six machines! Pro tip: do make sure the cereal is finished before letting the kids rip open the box!

The partnership was brokered by Brand Central, Rube Goldberg’s exclusive licensing agency.

About the author

Kelly Corbett

Kelly Corbett

Kelly is an editorial assistant at Adventure Publishing Group. When she's not writing/playing/thinking about toys, she's probably spilling coffee on herself, laughing at her own jokes, or doing something awkward somewhere. As a quirky redhead, she one time tricked her friends into thinking she was the new face of Wendy's fast-food franchise as a prank. She's not, but a chili lover can dream right? You can follow her on Twitter @kcorbzz.

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