AmericanGirl_TrulyMeRejoice: Getting your hands on American Girl dolls is about to get that much easier. 

In addition the company’s 20 stores throughout the U.S. and its online shop, Toys “R” Us will be the first U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s Truly Me line.

This expansion also conveniently follows the launch of American Girl’s newest line, WellieWishers, designed for kids ages 5 to 7. There will be no back-to-school blues here, because starting Sept. 4 the line will find their new (temporary) home on Toys “R” Us shelves nationwide.

American Girl debuts new WellieWishers line for girls ages 5 to 7. (PRNewsFoto/American Girl)The good news just keeps on rolling: By the end of October, the toy store will debut American Girl shop-in-shop in 97 locations, and continue the sweep through next year. That means that each shop-in-shop will feature an exclusive selection of American Girl signature Truly Me 18-inch dolls, doll outfits, and accessories in addition to the WellieWishers line. Parents, if you thought it was already hard enough, good luck prying your kids out of Toys “R” Us now.

The best news yet, when you remember that your niece’s birthday party is the next day, there won’t be any sweating over estimated delivery. Score one for procrastinators nationwide.

 

 

 

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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