About The Toy Insider

The holiday shopping season is upon us once again and our Toy Insider panel of experts has been hard at work previewing and playing with the best and hottest toys of the season. We know how busy you are—we’re parents too! To help make your holiday shopping a bit easier, we’ve created a comprehensive guide designed to provide you with the information you need to get a jump-start on the holiday shopping season.

This year’s guide is jam-packed with a new selection of the hottest toys for children of all ages. Our handy skill guide, located on the Hot 20 page, provides a list of icons for each toy, offering even more assistance with age-appropriate gift giving.

On this website, you will find these products and even more selections, with direct links to the manufacturers’ websites. There you can learn more about these and other products, so keep checking back to our website throughout the holiday season.

The Shopping Guide is a checklist of all the toys featured in the guide, which you and your child can use as a handy shopping wish list. Take the checklist with you when you visit your favorite retailer and shop with ease.

As parents first and toy experts second, we know that toys and gift giving should be fun and bring joy to the special children in your life.

Enjoy The Toy Insider™, THE source for the hottest toys and gifts of the holiday season.