“It’s a Pillow, It’s a Pet” is more than just a jingle, it has branded the name Pillow Pets in millions of households. With a strap that closes underneath to transform the pillow into a friendly pet, Pillow Pets plush by CJ Products are an ideal travel pal, naptime buddy, and all-around cuddly friend. And we love the new Peace Bear Pillow Pet they’re launching this holiday. The Peace Bear is tye-dye and embroidered with a peace sign, bringing the message of peace to children. This adorable stuffed animal is just one part of the Pillow Pets family of products, which also includes books, games and video games, hats, blankets, and slippers.