Posts Tagged ‘Mattel’

Breaking the Ice: Adult-Appropriate Party Games

Monday, April 22nd, 2013

Commentary by Marissa DiBartolo

It’s Saturday night (undoubtedly after a long work week). A friend is throwing a huge party for the big game, or a birthday, or just because, you know, it’s Saturday. So you set off on an adventurous evening, teeming with excitement, even braving the seasonal elements if necessary. Your friend welcomes you with a cheery embrace, but as you look around the room, you come to the realization that you don’t know a single soul.

You know the moment. How do you make your way into a conversation without coming across as anything but your cool, confident self? Luckily, there’s a saving grace for these types of scenarios: party games. (more…)

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Mattel Campaigns to Protect Endangered Chocolate Bunnies

Wednesday, March 6th, 2013

Grandparents.com, where it’s great to be grand, helped spread a message from partner Mattel about a way you can help endangered chocolate bunnies by giving toys this Easter instead. Click on the newsletter below to find out more information!

Also check out Mattel‘s Save the Bunnies YouTube video below:

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Just Playing Around

Friday, February 8th, 2013

With Barbie’s Dream House on the market for $25 million dollars, she needed a little help moving all those boxes. Luckily, our Toy Insider Mom was at Mattel to help!

Any takers on the house?

Meanwhile, our editor-in-chief Jackie Breyer made some friends with Activision’s Skylanders!

And Playmates found their two newest Teenage Mutant Ninja Turtles recruits in Jackie and Laurie.

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The Doctor is In

Monday, October 15th, 2012

The Little Mommy Doctor Mommy Doll from Mattel features light and sensors for responsive play. The doll interacts with a child when the included medical instruments are used. Baby doll responds “Ahhhh!” the the tongue depressor and giggles when the reflex hammer makes her knee pop up (it really kicks!).

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Back to Ghouls

Friday, September 21st, 2012

Showcase your favorite student bodies in the Monster High High School from Mattel! This two-story school features the iconic school entrance through the gargoyle statues, the mad science classroom, creepateria, casketball court, and, of course, the ghouls’ creepy cool coffin-shaped lockers.

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From Movie Theaters to Toy Stores

Thursday, June 7th, 2012

Summer time brings bug bites, trips to the ice cream truck, and major motion pictures. After all, who doesn’t love to escape the heat and watch a little on-screen action and adventure? And with these movies comes an array of toys for fans of all ages to enjoy. Laurie Schacht, the Toy Insider Mom, took the time to pick out of the best of the blockbuster toys for this summer.

Men In Black 3 Action Figures (Jakks)

Collect your favorite heroes and villains from the third installment of Men In Black. Watch as each accessory transforms into something unexpected for added play value. Agent J comes with a ring accessory that transforms into a Sonic Drifter, while Agent K comes with a ring accessory that transforms into an Alien Orbiter.
• Ages: 4+
• MSRP: small $8.99 and large $14.99

Amazing Spider-Man Set(Mega Bloks)

Build Doctor Connors’s secret laboratory, and recreate battle scenes from the upcoming movie with this 100 piece set. An attachable zip-line makes for real spider-swinging action! Spider-Man in Sewer-Camo suit and Lizard Micro Action figures including.
• Ages: 5+
• MSRP: $29.99

Amazing Spider-Man Quad (Silverlit)

This full function RC is perfect for indoor and outdoor play! Sculpt Spider-Man to the seat and perform incredible spinning stunts.
• Age: 5+
• MSRP: $44.99

KRE-O Battleship U.S.S Missouri Set (Hasbro)

Man your battle stations on deck of the military’s last defense against the alien invasion, the U.S.S. Missouri, the iconic flagship straight from the Battleship movie! The KRE-O BATTLESHIP line features KREON figures of soldiers and aliens for kids to mimic the action of the film, while providing construction fans with tanks, ships, and helicopters to battle the incoming alien race on sea, land, or in the air! Set includes 545 pieces and five KREON figures.
• Ages: 8+
• MSRP: $69.99

Batman: The Dark Knight Rises Basic Figures (Mattel)

Based on The Dark Knight Rises the basic figure assortment allows fans of all ages to relive favorite scenes from the movie. The articulated figures feature character favorites and accessories suited for any Batman adventure. Collect them all to make Gotham City safe! Each figure sold separately.
• Ages: 4+
• MSRP: $7.99

The Dark Knight Rises Lava Lamp

We have the iconic Lava Lamp with one of america’s favorite superheroes – Batman! Great for tweens, teens, and collectors, the lamp will be available in two different styles this July.
• MSRP:$24.99 – $29.99

Marvel: The Avengers Earth’s Mightiest Heroes Figures (Hasbro)

Kids and collectors alike will want to assemble the whole team from The Avengers 3.75-inch Action Figures. These figures are fully articulated, movie accurate, and packed with exciting accessories. See all the core team members in their updated costumes, including Black Widow and new hero Hawkeye! Each figure sold separately.
• Ages: 4+
• MSRP: $7.99

Marevel: The Avengers Hulk Gamma Green Smash Fists (Hasbro)

The popular “Hulk hands” are back! Based on the incredible HULK’s appearance in The, the Gamma Green Smash Fists are two soft foam-rubber wearable fists that let kids smash and crash just like the Hulk!
• Ages: 5+
• MSRP: $19.99

Brave Gem Styling Merida (Mattel)

Gem Styling Merida features iconic elements from the film in fashion play for girls. Dressed in her signature blue gown, Merida comes with a reversible cape that girls can flip over to reveal a sparkly print inspired by the movie. Girls can also decorate her outfit or her long red hair with “gems,” and play out Merida’s love of archery with the included bow and arrow.
• Ages: 3+
• ARP: $20.99

Merida’s Scottish Princess Dress and Merida’s Adventure Dress (Jakks Pacific)

Merida. the newest heroine from Disney•Pixar’s Brave, is an accomplished archer, courageous and headstrong, and determined to carve her own path in life. The perfect rile model for your little princess. Girls can transform into Merida to live out their favorite movie scenes and create their own adventures with the Brave inspired dress up line.
These beautiful dresses are made of velour and satin, intermingled with glitter tulle and gold trim make and girl sparkle and shine!
• Dress: Ages: 3+, MSRP: $19.99
• Wig: Ages: 3+, MSRP: $14.99
• Jewelry: Ages: 3+, MSRP: $9.99

Merida’s Bow and Arrow Set (CDI)
Girls can follow in Merida’s footsteps and become accomplished archers. This set includes a quiver and several soft-sticky arrows perfect for indoor or outdoor play. And with a glow-in-the-dark decorative charm, girls won’t lose their arrows when they go on nighttime adventures!
• Ages: 3+
• MSRP: $17.99

Brave Leapfrog Explorer Game (LeapFrog)

Co-designed with a team of girls, this magical game inspires kids to experiment with physics, deduce answers through trial and error, and make predictions. Children can relive Merida’s courageous adventure while exploring a world of science. Skills: life science, earth science, logic and reasoning
• Ages: 5+
• MSRP: $19.99

Brave the Video Game (Disney Interactive)

Challenge destiny and change your fate! Players can run, jump, and battle their way through the rugged landscape of mythical Scotland. By utilizing their wits and bravery, players will face off against fierce enemies to end a magical curse and save the kingdom.
Play single or with a friend and use sword or bow and arrow as weapons throughout the game. Compete with archery mini-games using Kinect™ for Xbox 360® and PlayStation®3 Move. DS Game is single player and kids complete quests and adventures and solve mini games and puzzles
• Rating: E-10+
• MSRP: DS & PC – $29.99
• MSRP: PS3, Xbox 360, Wii – $49.99

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Hot Wheels Go From Table to Tablet

Wednesday, June 6th, 2012

The collectable cars get a technological makeover. The Hot Wheels Apptivity Car Assortment for iPad allows kids to place their Hot Wheels cars on the tablet for a new racing experience. To play, parents download the free Hot Wheels Apptivity app from the iTunes store, and then kids place their vehicle on the screen to race. Even older fans of Hot Wheels will love this game.

The Hot Wheels Apptivity is part of Mattel new Apptivity line, which is described as “toy meets tablet,” creating a new play experience using its patent-pending “Active Touch” anti-scratch technology. The Active Touch technology on the bottom of the vehicles ensures that the tablet’s screen surface will go unscathed. Three games are included in the app, and the toy set includes two vehicles.

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Mattel Takes Angry Birds From App To Toy Shelves

Tuesday, January 11th, 2011

photo credit: curiouslee.

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When it comes to mobile app games, Angry Birds by far stole the spotlight in 2010.

With over 50 million downloads, it has become a game that is truly loved by children of all ages. In my family it is being played daily by not only my husband, but my in-laws, and yes even my 5 year old.

This past holiday,  along with their special edition, advent-like holiday Angry Birds, app developers Rovio were quick to create other merchandise for their hot-selling app and sold plush characters in their online store (My 5 year old very quickly added them to his list).

So what does Angry Birds have in store for 2011?

Well if your family is as in love with this mobile app as mine are, they will be over the moon to hear the buzz coming from the Mattel booth at CES this past week.

Expected to hit shelves this spring, Mattel will be releasing an Angry Birds card game and “Knock on Wood” play set.

The Angry Birds “Knock on Wood” play set is suggested for children 5+ and will include all of your favorite birds, pigs and a sling-shot. The set is expected to retail for $15.

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