For the first time, the Hasbro, Inc.Transformers brand is inviting fans of all ages worldwide to help create a new Transformers character that will be forever added to the Transformers world. In anticipation of the brand’s 30th anniversary next year, the “Fan Built Bot” Poll kicks off today, and will run through May 5 on Transformers.com/vote. Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.
Votes will determine everything from being an Autobot or Decepticon to its vehicle or other mode, color, and personality. Also, to keep with the theme of the fans being the ones who really shape and create this new Transformers character, Hasbro will also give fans a say in the naming of the new character. More details on the naming will be announced soon.
The results of the poll will be announced by Hasbro at this year’s Comic-Con International in San Diego, as part of the official kick-off to Hasbro’s Transformers “Thrilling 30” anniversary celebration. Kids and fans will be able to purchase the “Fan Built Bot” character as a toy and will see the new character appear in official Transformers comic books.
Introducing an adorable new plus friend with a big personality! Feed it, speak to it, tickle it, or play music for it-Hasbro‘s Furby‘s personality is hsaped by these experiences. Furby can learn to speak English and has animated eyes.
You still get to move your car from space to space and select your path to retirement just like the traditional version, but in the new The Game of Life: Zapped Edition from Hasbro you spin, get paid, sue other players, and make important decisions all on your iPad. Land on app spaces to unlock hilarious video clips.
Based on the popular digital game from Zynga, Hasbro presents Words with Friends Luxe. Players take turns placing ties onto the game board, building upon opponents’ word creations with their own. The game features a large rotating game board and digital features to enhance the game play.
Singin’ Cookie Monster and Strummin’ Ernie join the band with the Let’s Rock! Band Assortment, from Hasbro. Put the microphone up to Cookie Monster’s mouth to hear him sing loudly, or pull it back to hear him sing softly. Strum Ernie’s guitar in fast or slow speeds. Both characters sync with Let’s Rock Elmo (sold separately) to sing a song together.
Summer time brings bug bites, trips to the ice cream truck, and major motion pictures. After all, who doesn’t love to escape the heat and watch a little on-screen action and adventure? And with these movies comes an array of toys for fans of all ages to enjoy. Laurie Schacht, the Toy Insider Mom, took the time to pick out of the best of the blockbuster toys for this summer.
Men In Black 3 Action Figures (Jakks)
Collect your favorite heroes and villains from the third installment of Men In Black. Watch as each accessory transforms into something unexpected for added play value. Agent J comes with a ring accessory that transforms into a Sonic Drifter, while Agent K comes with a ring accessory that transforms into an Alien Orbiter.
• Ages: 4+
• MSRP: small $8.99 and large $14.99
Amazing Spider-Man Set(Mega Bloks)
Build Doctor Connors’s secret laboratory, and recreate battle scenes from the upcoming movie with this 100 piece set. An attachable zip-line makes for real spider-swinging action! Spider-Man in Sewer-Camo suit and Lizard Micro Action figures including.
• Ages: 5+
• MSRP: $29.99
Amazing Spider-Man Quad (Silverlit)
This full function RC is perfect for indoor and outdoor play! Sculpt Spider-Man to the seat and perform incredible spinning stunts.
• Age: 5+
• MSRP: $44.99
KRE-O Battleship U.S.S Missouri Set (Hasbro)
Man your battle stations on deck of the military’s last defense against the alien invasion, the U.S.S. Missouri, the iconic flagship straight from the Battleship movie! The KRE-O BATTLESHIP line features KREON figures of soldiers and aliens for kids to mimic the action of the film, while providing construction fans with tanks, ships, and helicopters to battle the incoming alien race on sea, land, or in the air! Set includes 545 pieces and five KREON figures.
• Ages: 8+
• MSRP: $69.99
Batman: The Dark Knight Rises Basic Figures (Mattel)
Based on The Dark Knight Rises the basic figure assortment allows fans of all ages to relive favorite scenes from the movie. The articulated figures feature character favorites and accessories suited for any Batman adventure. Collect them all to make Gotham City safe! Each figure sold separately.
• Ages: 4+
• MSRP: $7.99
The Dark Knight Rises Lava Lamp
We have the iconic Lava Lamp with one of america’s favorite superheroes – Batman! Great for tweens, teens, and collectors, the lamp will be available in two different styles this July.
• MSRP:$24.99 – $29.99
Marvel: The Avengers Earth’s Mightiest Heroes Figures (Hasbro)
Kids and collectors alike will want to assemble the whole team from The Avengers 3.75-inch Action Figures. These figures are fully articulated, movie accurate, and packed with exciting accessories. See all the core team members in their updated costumes, including Black Widow and new hero Hawkeye! Each figure sold separately.
• Ages: 4+
• MSRP: $7.99
Marevel: The Avengers Hulk Gamma Green Smash Fists (Hasbro)
The popular “Hulk hands” are back! Based on the incredible HULK’s appearance in The, the Gamma Green Smash Fists are two soft foam-rubber wearable fists that let kids smash and crash just like the Hulk!
• Ages: 5+
• MSRP: $19.99
Brave Gem Styling Merida (Mattel)
Gem Styling Merida features iconic elements from the film in fashion play for girls. Dressed in her signature blue gown, Merida comes with a reversible cape that girls can flip over to reveal a sparkly print inspired by the movie. Girls can also decorate her outfit or her long red hair with “gems,” and play out Merida’s love of archery with the included bow and arrow.
• Ages: 3+
• ARP: $20.99
Merida’s Scottish Princess Dress and Merida’s Adventure Dress (Jakks Pacific)
Merida. the newest heroine from Disney•Pixar’s Brave, is an accomplished archer, courageous and headstrong, and determined to carve her own path in life. The perfect rile model for your little princess. Girls can transform into Merida to live out their favorite movie scenes and create their own adventures with the Brave inspired dress up line.
These beautiful dresses are made of velour and satin, intermingled with glitter tulle and gold trim make and girl sparkle and shine!
• Dress: Ages: 3+, MSRP: $19.99
• Wig: Ages: 3+, MSRP: $14.99
• Jewelry: Ages: 3+, MSRP: $9.99
Merida’s Bow and Arrow Set (CDI)
Girls can follow in Merida’s footsteps and become accomplished archers. This set includes a quiver and several soft-sticky arrows perfect for indoor or outdoor play. And with a glow-in-the-dark decorative charm, girls won’t lose their arrows when they go on nighttime adventures!
• Ages: 3+
• MSRP: $17.99
Brave Leapfrog Explorer Game (LeapFrog)
Co-designed with a team of girls, this magical game inspires kids to experiment with physics, deduce answers through trial and error, and make predictions. Children can relive Merida’s courageous adventure while exploring a world of science. Skills: life science, earth science, logic and reasoning
• Ages: 5+
• MSRP: $19.99
Brave the Video Game (Disney Interactive)
Challenge destiny and change your fate! Players can run, jump, and battle their way through the rugged landscape of mythical Scotland. By utilizing their wits and bravery, players will face off against fierce enemies to end a magical curse and save the kingdom.
Play single or with a friend and use sword or bow and arrow as weapons throughout the game. Compete with archery mini-games using Kinect™ for Xbox 360® and PlayStation®3 Move. DS Game is single player and kids complete quests and adventures and solve mini games and puzzles
• Rating: E-10+
• MSRP: DS & PC – $29.99
• MSRP: PS3, Xbox 360, Wii – $49.99
The biggest trend we are seeing with toys right now is the use of technology in them, with them, and controlling them. Whether it’s driving, or flying, augmented reality, games for all ages, or tablets for the family, these toys are aging up, keeping “kids” in the game longer, and are using what’s already in kids (and adults) hands..their smart devices. This is the beginning of an entirely new generation of how we play.
Today, our Toy Insider Mom visited with the Today Show to give a the scoop on this hot new toy trend.
Age: 10+
MSRP: $79.99 www.Silverlit.com - This R/C Car designed to run using the power of your iPod touch, iPhone or iPad as the remote control. The Bluetooth connection requires NO other attachments.
- Full gesture control allows you to control the car with the tilt of the controller.
- The app recreates the dashboard design from Porsche.
- Headlights, tail lights, signal lights are triggered from the app.
Wi-Spi Helicopter (Interactive Toy Concepts) Age: 14+
MSRP: $99.99
Available fall www.interactivetoy.com
- Live Video Feed direct to device
- 3 channel Wi-Fi Flight Control
- Apple/Android compatible
- Record Video and pictures while in flights
- Upload instantly to FB, You Tube, email, etc.
HELO TC Assault (Griffin Technology) Age:14+
MSRP: $59.99 www.griffintechnology.com
- Plug the included Flight Deck module into the headphone jack of any iOS or Android device, download the HELO TC Assault app, and users are ready to fly and attack from the sky.
- Flight Deck translates commands from phone into infrared signals that beam to the helicopter
- Fly and attack, this heli is equipped with six live-fire missiles
- App also provides features not available with other RC helicopters, such as Auto Land
- Fly in one of two ways, Touch Control (using a virtual joystick on the touchscreen display) or Tilt to Steer (tilting the smartphone to maneuver the chopper)
- Similar to the original HELO TC, features a twin-rotor design and ability to record up to three flight plans for easy repetition
zAPPed (Hasbro) zAPPed Games (Hasbro)
2 to 4 players
Ages: 8+
MSRP: $24.99 (THE GAME OF LIFE available now…other games in fall) www.hasbro.com
- zAPPed games are available for THE GAME OF LIFE, MONOPOLY and BATTLESHIP.
- Elements of these games will come to life when apps on iOS devices join with a game board to create a unique social twist on the digital gaming experience.
- The first game available is THE GAME OF LIFE zAPPed,
- With more than 100 laugh-out-loud clips from “America’s Funniest Videos” mixed with humorous animations, the game provides a new spin on the beloved classic game.
- Simply download the THE GAME OF LIFE zAPPed app onto the iPad, cue up the game, place the iPad on the game board, and watch as game comes to life on each turn as you travel around the game board.
- Players can create and upgrade their own Peg Person and spin THE GAME OF LIFE zAPPed virtual spinner in the accompanying iPad app.
iPieces (Pressman Toy) Compatible with iPad
For 2 to 4 players
Ages 4+
MSRP: $9.99 each www.PressmanToy.com
- iPieces introduces a new generation of board games for the whole family, played with physical game pieces made specially for the iPad
- Buy the iPieces for the game you’d like to play and then download the corresponding iPieces app for free from the App store.
- Your iPad serves as the game board and iPieces game pieces activate astonishing animations and special effects, which literally bring the game to life.
- Assortment includes: Fishing Game, Air Hockey, Snakes & Ladders, and Game of Goose
Kurio7 (Techno Source) Ages 4 to 14, and fun for the whole family
MSRP: $199 (8” and 10” models also available) www.KurioTablet.com
Available July
- Kids today want real tablets like mom and dad’s, not toy versions; but, parents are often hesitant to hand theirs over because they are expensive and they have unrestricted access to online content
- Kurio7 is a real Android tablet for families that offers parents a more affordable kid-tough option and complete parental control; everything from internet access and time control, to app access and purchasing control.
- Parents can create up to 8 different user profiles, including their own offering complete online access, and customize profiles for each child allowing access to age appropriate content—as the child gets older, they can allow for more access
- The Kurio app store will launch with 4,000 Android Market apps approved for children under the age of 14. The apps will have no in-game advertising or micro-transactions. Kurio7 will also come pre-loaded with 3 to 5 well-known apps (TBD).
- Includes a durable protective shell.
Can you imagine what Colon Mustard, Professor Plum, Scarlet and Peacock were like in high school? Well, this November you just might find out!.
In a new five-part, live-action miniseries, Clue, will debut on The Hub Monday, November 14. This mini-series will based on the family game brand and will star the classic game character favorites as young modern-day detectives who stumble upon an adventure after witnessing a crime.
After debuting back-to-back episodes (starting November 14), new episodes will premiere daily through Thursday, November 17, with a back to back marathon on set to air November 19.
Toy Fair is less than a week away! We can hardly wait to check out all of the fantastic toys hitting shelves this year.
This morning, our Toy Insider Mom, Laurie Schacht visited The Today Show with Kathie Lee and Hoda to give a sneak peek into what this year’s show has in store.
It begins with an all powerful Lite Wand that can magically capture
color and light from any flat surface and cast color spells onto the
Sprites and playsets of Lite-Topia, while emitting enchanting sounds
This unique play pattern empowers a girl to color her play world in
whatever way she chooses.
Includes 3 interactive games: Color Hunt, Color Mix, and Memory
The Sprite Sisterhood includes four Sprites: Prisma, Astra, Meadow and
Brooke. Bleak, the naughty one, rejects color and uses her powers to
eliminate and disrupt the color of Lite-Topia.
Each Sprite comes with a Lite Pod.
Ages 4+
Lite Wand and Prisma and Pod: MSRP: $29.99; Tree of Lite: $39.99; Deluxe
playsets: $19.99
Fall 2011
Lite Sprites by WowWee (Fall 2011)
An all powerful Lite Wand magically captures color and light from any flat surface and cast color spells onto the Sprites and playsets of Lite-Topia, while emitting enchanting sounds.
Each Sprite comes with a Lite Pod. Includes 3 interactive games: Color Hunt, Color Mix, and Memory
The Sprite Sisterhood includes four Sprites: Prisma, Astra, Meadow and Brooke.
Bleak, the naughty one, rejects color and uses her powers to eliminate and disrupt the color of Lite-Topia.
Ages 4+
Lite Wand and Prisma and Pod: MSRP: $29.99; Tree of Lite: $39.99; Deluxe playsets: $19.99
Tetris® Link™ by Techno Source (Fall 2011)
Tetris is the most recognized video game brand in the world—Now, fans can experience the Tetris effect with Tetris Link, a new tabletop strategy game that the whole family can play together
In Tetris Link, players battle to score the most points by linking colored Tetriminos, the iconic Tetris playing pieces, into an upright game tower while attempting to block competitors from linking their game pieces.
For 2 to 4 players.
MSRP: $19.99
Secret Agent Headquarters with Alarm System by Playmobil (Fall 2011)
Playmobil is introducing a whole new line of Secret Agent playsets The well-disguised Secret Agent Headquarters contains covert features, such as a trapdoor leading to the jail, a jet ski hiding place for an emergency escape, and a secret command center with LED board. The set comes with five figures, including a double agent with a changeable face.
Another exciting feature is the functional alarm system that can be placed in rooms at home to warn off “intruders”
Ages 7+/ MSRP: $89.99
Bizu by Spin Master (Fall 2011)
Bizu is a Twist on Beads allows girls to create and magically
transform their accessories. Make bracelets, charms, and necklaces any way you want. Give the jewelry a twist and create cute, posable, and lovable characters.
With the Bizu Style Studio you can sort, dispense, and style all of your Bizu characters! Comes with 4 ultra-rare characters. Create 4 stylish bracelets, link 3 together to make a necklace, or start a backpack and cell phone accessory trend.
Ages 6+/ MSRP: $19.99
Justin Bieber Rockin’ Tour Bus and Concert Stage by The Bridge Direct (Fall 2011)
Justin’s fans can recreate their favorite concert experience at home with the new Rockin’ Tour Bus, which opens up to reveal a rockin’ concert stage with lights and cool sound effects! There’s also a special port for connecting mp3 players or laptops, so that all your favorite digital music can be part of the show!
Ages 6+ / MSRP: $79.99
JB Real Hairstyle Doll by The Bridge Direct (Fall 2011)
It’s the doll that all Justin Bieber fans have been waiting for – the JB Signature Hairstyle Doll has soft and styled hair that replicates Justin’s signature “swoosh” hairstyle! Each Hairstyle Doll also comes with several cool accessories such as a skateboard, backpack or sunglasses.
Ages 6+ / MSRP: $17.99
Green Lantern Quickshot Game by Pressman Toy (May 2011)
Green Lantern stars Ryan Reynolds as the newest member of the of the intergalactic police force Green Lantern Corps—in theaters June 17, 2011 Green Lantern Quickshot Game is an action-packed game that allows kids to put their dexterity to the test as they load up their shooters with marbles and try to pop out the Green Lanterns.
For 2 players
Ages: 6+ MSRP under $19.99
Transformers Cine-Mask 3D Masks by Hasbro (May 2011)
TRANSFORMERS: DARK OF THE MOON will be the first- ever TRANSFORMERS film in 3D — opens worldwide on July 1, 2011.
Hasbro is introducing OPTIMUS PRIME and BUMBLEBEE role play/ 3D masks.
Each mask is equipped with built in RealD 3D lenses that allow fans to watch any RealD 3D compatible movie! Each mask sold separately.
Ages 5+
MSRP: $9.99
The Smurfs Carnival by MEGA Bloks (Summer 2011)
The Smurfs in 3D will be in theaters August 3, 2011!
With the Smurf Buildable Carnival playset, kids can build and rebuild their very own Smuf-tastic Carnival however they want.
The set includes a ferris wheel that really turs with a hand-powered crank, a windmill that really spins with a twisting slide, and a combination of two buildable mushroom houses stacked one on top of the other!
Age: 4+
MSRP: $29.99
Paper Jamz Microphoneby Wow Wee (Fall 2011)
The new Paper Jamz microphone uses cutting-edge technology(Perfect Pitch) to deliver a unique and fun singing experience to your favorite songs.
Modes include perfect pitch which analyze and tunes singer’s pitch, solo/ duet, to sing with the artist or become the lead singer, as well as harmony and auto-vibrato. You can even change to chorus which multiplies singer’s vocals to add depth. Includes 2 built in hits and holds up to 3 songs at a time. Additional songs will be available on Paperjamz.com
![final_AUTOBOT[1]](http://toybook.com/wp-content/uploads/2013/04/final_AUTOBOT1.jpg)
For the first time, the Hasbro, Inc. Transformers brand is inviting fans of all ages worldwide to help create a new Transformers character that will be forever added to the Transformers world. In anticipation of the brand’s 30th anniversary next year, the “Fan Built Bot” Poll kicks off today, and will run through May 5 on Transformers.com/vote. Hasbro invites fans to vote daily to shape this new Transformers character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.
Can you imagine what Colon Mustard, Professor Plum, Scarlet and Peacock were like in high school? Well, this November you just might find out!.
Lite Sprites by WowWee (Fall 2011)
Tetris® Link™ by Techno Source (Fall 2011)
Secret Agent Headquarters with Alarm System by Playmobil (Fall 2011)
Bizu by Spin Master (Fall 2011)
Justin Bieber Rockin’ Tour Bus and Concert Stage by The Bridge Direct (Fall 2011)
Green Lantern Quickshot Game by Pressman Toy (May 2011)
Transformers Cine-Mask 3D Masks by Hasbro (May 2011)
The Smurfs Carnival by MEGA Bloks (Summer 2011)
Paper Jamz Microphoneby Wow Wee (Fall 2011)
