#OwnTheAisles Is BACK for Black Friday!

Overwhelmed by Black Friday circulars? We here at the Toy Insider know that Black Friday can be a stressful day—whether its planning where to go, finding the best deal, or even fighting off other shoppers… read more


BrickWarriors Launches Toys for Tots Campaign

BrickWarriors, a Wilmington, Del.-based company that specializes in Lego minifigure-compatible accessories, recently launched its fourth annual Toys for Tots campaign. From November 1 through November 30, BrickWarriors will donate 5 percent of all online sales… read more

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Toy Insider Mom Shows Off Hot Entertainment Toys on ABC

There’s no denying that some of this season’s hottest toys are based on kids’ favorite movie, TV, and video game characters. From Disney Frozen’s Queen Elsa to The Beatrix Girls who are a real band… read more

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