We all know how busy our lives are, juggling multiple roles and goals in life. Therefore, we wanted to provide a guide that is comprehensive and easy to use and that provides the information needed to help busy moms get a jump on the holiday season shopping. We have divided The Toy Insider into five key sections. Our Hot 20 toy section includes recommendations of what we feel will be some of the most sought after toys for the holidays.

Since each child is an individual, we have created a broader selection in each of four age segments, 0-2 years (infant and toddler development), 3-5 years (the age of discovery), 6-8 years (the age of community and independence), and 9 plus years (personal growth and choice). We begin each age selection with an overview of children's needs and interests at that life stage to assist you in finding age-appropriate selections for all of your gift-giving needs. We have identified key developmental play patterns for each toy selection, and as a quick reference, we have created an icon for each skill set that is conveniently located on the Hot 20 page.

Be sure to enter The Toy Insider Sweepstakes where you can win a toy chest full of many of the hot toys for the holidays! Ten lucky runners up will receive their choice of any one toy in the gift guide.

Toys and the gift of giving should be fun, entertaining and provide stimulation for growing minds and bodies.

So dive in and enjoy The Toy Insider, The source for the hottest toys and gifts of this holiday season. And be sure to visit us when the holidays are over, as The Toy Insider becomes your source for all of your gift giving to the children in your life, all year long.