to the first annual issue of The Toy Insider! We are excited to be able to share our expertise and guide you on the often daunting task of finding that perfect gift for the holidays. Our team of “Toy Insiders” are experts in developing, evaluating and selecting toys and we have compiled a list of some of the hottest toys to give you a jumpstart on creating your Wish List for that special child in your life. We all know how busy our lives are, juggling multiple roles and goals in life.

Therefore, we wanted to provide a guide that is comprehensive and easy to use and that provides the information needed to help busy moms get a jump on the holiday season shopping. We have divided The Toy Insider into five key sections. Our Hot 20 toy section includes recommendations of what we feel will be some of the most sought after toys for the holidays.

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